The Mac mini will soon be assembled in Texas. Apple announced it with the seriousness we know: production “ later this year » in a new factory installed on its Houston campus, where servers dedicated to AI are already manufactured for its American data centers.
A small Mac for a big message
Tim Cook also assures that these servers are shipped “ ahead of schedule “. The Apple boss also insists on “ deep commitment » of the group towards the American production and says “ iron » to expand Apple’s footprint in Houston. The site will double in size and thousands of jobs are promised.
The Mac mini was not chosen at random. Compact, popular, relatively simple to assemble compared to an iPhone or a MacBook, it constitutes a good candidate for local production, without disrupting all of Apple’s global logistics. It is not the most strategic product in the catalog, but it is emblematic enough to send a signal.
Apple also announces the upcoming opening of an “Advanced Manufacturing Center” of nearly 1,900 m². On the program: practical training in advanced industrial techniques for students, suppliers and American companies. In-house experts will share the methods used to manufacture Apple products, with a focus on AI, automation and intelligent production. In short, a center where you learn to manufacture like in Cupertino, but in Texas.
It’s hard to ignore the political context. Under the presidency of Donald Trump, threats of high customs duties have often served as a pressure tool on tech manufacturers. Apple does not mention the White House or pricing policy in its press release, but recent history reminds us that these announcements rarely come in a vacuum.
Already in 2019, Apple chose to assemble the Mac Pro in Texas, explaining that this was made possible by a “ federal exclusion » granted for certain components. The parallel is hard to miss. However, Apple’s industrial geography remains largely international. The A chips in the iPhone and M chips in the Mac and iPad are mainly produced by TSMC in Taiwan.
Should we see this as a major turning point? Probably not. Assembling a Mac mini in Texas does not disrupt a supply chain still dominated by Asia for semiconductors, memory or displays. But the message that Apple wants to show is that it can produce in the United States… at least part of its machines.
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