Apple is expected to split the 2026 fall iPhone and shift to a twice-yearly release schedule to spread out income throughout the year, and keep a stranglehold on the smartphone market.
The iPhone roster is centered around the launch of four models in the fall, but Apple does introduce other variants at a different time in the year. If reports on the topic are accurate, Apple will be making a bigger shift to formalize that arrangement for a wider selection of devices.
According to Mark Gurman in Bloomberg’s “Power On” newsletter, Apple is currently planning to bring out three high-end models in the fall of 2026. This will consist of the iPhone 18 Pro and Pro Max, as well as the probable iPhone Fold.
Rumor Score: 🤔 Possible
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