If you hadn’t already planned on swiping on TikTok videos of the 2026 FIFA World Cup, a partnership between the social media platform and tournament organizer could motivate you to start stretching out your thumbs.
TikTok is FIFA’s first “preferred platform” for a World Cup. According to a FIFA statement earlier this month, this entails TikTok providing more coverage of the World Cup, including original content and even livestreaming of some portions of matches.
“FIFA’s goal is to share the exhilaration of the FIFA World Cup 2026 with as many fans as possible,” FIFA Secretary General Mattias Grafström said.
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The soccer tournament will take place from June 11 to July 19 and span 16 host cities across Canada, Mexico and the US.
You can use the FIFA World Cup 2026 hub on TikTok to find content, match tickets and viewing information, as well as participation incentives such as custom stickers and filters.
In the US, World Cup games will air live across Fox and FS1. If you don’t have cable, you can get a live TV streaming service, such as YouTube TV, which includes those channels. Additionally, every match will stream live on Fox One and the Fox Sports app.
