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World of Software > News > Finance Forecasting in Turbulent Times: Why Traditional Planning is Failing
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Finance Forecasting in Turbulent Times: Why Traditional Planning is Failing

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Last updated: 2025/06/17 at 12:49 PM
News Room Published 17 June 2025
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The rulebook for financial planning has been torn up. What worked in the predictable business cycles of the past decade simply doesn’t cut it when inflation swings wildly, supply chains snap like rubber bands, and customer behavior shifts faster than a TikTok trend.

Traditional annual budgeting cycles—those sprawling, months-long exercises that produce static forecasts—are proving about as useful as a paper umbrella in a hurricane. By the time finance teams finish their elaborate planning rituals, market conditions have already shifted three times over. The result? Budgets that are outdated before the ink dries and forecasts that miss the mark by margins that would make a storm tracker blush.

Enter the new reality: agile financial planning. This isn’t about abandoning rigor for speed—it’s about building forecasting muscles that can flex and adapt without breaking. Smart finance teams are ditching the “set it and forget it” mentality for continuous scenario modeling that treats uncertainty not as an enemy to defeat, but as a variable to master.

The companies thriving in this chaos aren’t necessarily the biggest or best-funded—they’re the most adaptable. They’ve learned to spot opportunity signals in market noise and identify risks before they become crises. Their secret weapon? Forecasting models that update as quickly as their business environment changes, paired with scenario planning that maps multiple futures simultaneously.

This shift represents more than just a technical upgrade to financial tools. It’s a fundamental reimagining of how finance functions within modern organizations—from backward-looking scorekeepers to forward-thinking strategic partners who help steer the ship through stormy waters.

For more insights, check out the webinar on June 26, 2025, Proactive planning to navigate market volatility.

What this means for ERP Insiders

Embrace rolling forecasts over annual budgets. McKinsey research shows companies using rolling 12-18 month forecasts outperform traditional annual budgeters by 15% in revenue growth. Netflix exemplifies this approach, updating forecasts monthly to navigate streaming market volatility. Finance leaders should implement quarterly rolling forecasts that extend 18 months forward, allowing rapid pivots when market conditions shift unexpectedly.

Integrate real-time data into cash flow models. Recent research indicates that 73% of CFOs cite cash flow visibility as their top priority amid economic uncertainty. Companies like Airbnb survived the pandemic by building cash flow dashboards that updated daily, not monthly. Finance teams must connect ERP systems directly to forecasting tools, enabling automated data feeds that refresh cash flow projections as transactions occur.

Build scenario planning into core processes. PwC’s 2024 CEO Survey found that 60% of leaders wish they had better scenario planning capabilities during recent disruptions. Microsoft’s finance team runs five concurrent scenarios at all times—bull, bear, and three variants in between. ERP leaders should establish “scenario templates” within their systems, pre-configured models that can instantly show the financial impact of different market conditions or business decisions.

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