Adclear, a London-based fintech compliance platform used by the likes of Plum and PensionBee, has raised a £2.1m seed round.
Launched in 2024, Adclear has developed an AI-powered platform that automates compliance checks required of finance companies regarding their marketing content and product updates.
Banks, fintechs, trading platforms and crypto organisations use the platform to ensure that any customer-facing communications are compliant with current financial regulation.
“In the world of AI-powered marketing, teams are able to create, personalise and disseminate more content, more quickly than ever before,” said co-founder and chief executive officer Doni Hoti.
“But if brands in the finance space want to 10x their marketing, they need powerful tools to ensure it doesn’t become a regulatory nightmare. Adclear’s AI enables compliance to move at the same speed as creation; unlocking a new frontier for communications innovation whilst removing a major burden from marketing and compliance teams alike.”
The seed round was led by Outward VC and included backing from AFG Partners, Tenity, Haatch, Fprce Over Mass Capital and angels including Clearscore founder Dan Cobley and Coinbase MD Keith Grose.
“We believe that a small number of AI-native companies will define how compliance is managed across all regulated industries, enabling a level of speed, consistency and efficiency previously unimaginable,” said Andi Kazeroonian, principal at Outward VC.
“Adclear is one of the most compelling examples of this taking place within financial services. The founders have combined product obsession with a deep understanding of its client’s pain points to deliver a solution that’s intuitive, accurate, and transformative in its impact.”
Read more: Adclear founder: Ride the highs when they come
