Ferrari has pulled back the curtain on the interior and interface of its first electric sports car – and it’s packed with Apple DNA.
The new model is called Ferrari Luce, and its cabin has been shaped in close collaboration with ‘LoveFrom’, the creative collective founded by former Apple design chief Sir Jony Ive and Marc Newson.
Revealed at an event in San Francisco, the Ferrari Luce interior sets out to challenge what an EV cockpit should feel like. Rather than defaulting to wall-to-wall touchscreens, Ferrari and LoveFrom have doubled down on tactility and precision.
There are mechanical buttons, toggles and dials aplenty, paired with carefully judged digital displays. It’s less like a Tesla, with a single iPad bolted to the dashboard, and more like an aircraft cockpit from Cupertino.
The name Luce (Italian for “light” or “illumination”) signals more than just Ferrari’s first serious step into full electrification. According to the company, it marks the beginning of a new naming strategy and a philosophical shift. The goal is clarity, simplicity and emotional engagement, even without an engine soundtrack.
The San Francisco setting for the launch was deliberate. It’s the global hub for technology and user experience design, and also home to LoveFrom’s studio, where Ferrari has been working with the team for the past five years. They’ve been involved in “every dimension” of the Luce project, from materials and ergonomics to interface behaviour and interaction design.
Inside, the Luce cabin is conceived as a single, calm ‘volume’. Forms are simplified. Visual noise is stripped away. Hardware and software were developed together, so physical controls and on-screen elements feel like parts of the same system, not competing layers. Key components – the steering wheel, binnacle, control panel and central console – are self-contained and clearly organised around inputs and outputs.
That philosophy shows up most clearly in the steering wheel. It uses a simplified three-spoke layout inspired by classic Ferrari wheels from the 1950s and 60s, with exposed aluminium spokes machined from 100-percent recycled alloy. It’s lighter than a standard Ferrari wheel and packed with analogue-style control modules, each tuned for precise mechanical and acoustic feedback.
I think it looks absolutely stunning, and it’s as close to an Apple Car we might ever get.
The driver binnacle moves with the steering wheel and uses overlapping OLED panels to create depth and clarity. The central control panel can be angled towards either the driver or passenger, while a rear control panel extends functionality beyond the front seats.
Graphics lean heavily on historic Ferrari instruments and watch dials, designed to reduce cognitive load and keep information readable at a glance. Will it run Apple’s CarPlay Ultra? Perhaps not…
Materials play a big role in setting the tone. Aluminium is CNC-machined from solid billets and anodised for durability and texture. Glass components use Corning Gorilla Glass, including the shifter and even the key itself. That key features an E Ink display (just like a Kindle, but an automotive first) and slots into a dock that triggers a choreographed start-up sequence designed to replace the drama of firing up a combustion engine.
Ferrari is clear that Luce isn’t about abandoning its past. It’s about translating it into an electric era, blending traditional craftsmanship, high-end materials and obsessive attention to detail.
Ferrari officially unveiled the Luce name and interior today (9 February 2026), following an earlier technical reveal last October. The third and final stage of the launch, including the exterior design, will take place in Italy in May 2026. We can’t wait!
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