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World of Software > Computing > Florasis faces another PR storm following apology · TechNode
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Florasis faces another PR storm following apology · TechNode

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Last updated: 2025/03/30 at 6:44 PM
News Room Published 30 March 2025
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Florasis, a Hangzhou-based makeup brand, has found itself embroiled in another controversy. This follows its earlier apology for comments made by top beauty influencer Li Jiaqi during a live-stream, where he suggested viewers consider whether they had “worked hard enough” to afford Florasis’ RMB 79 eyebrow pencil. According to reports, the statement released by the company was not connected to its PR unit, and the entire team was unaware of the apology’s publication. Local outlet ThePaper cited sources familiar with the matter on Wednesday. The report also mentioned that the decision-makers in the PR department have already resigned from their positions. [ThePaper, in Chinese]

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