Wype is revolutionising the personal hygiene category by redefining how people think about and care for their health, starting with what they call “bottom care.”
The firm was co-founded by Giorgia Granata and Eli Khrapko as they sought an eco-friendly solution to wet wipes to give, as they describe, a “bidet-clean feeling on the go”.
The product is a natural gel using toilet paper, combining innovation, sustainability and wellness with an educational and medically backed approach.
The firm was the winner of All Response Media’s TV Stars 2025 competition, and secured a fully funded TV advertising campaign.
In this week’s Founder in Five Q&A, Granata discusses how you shouldn’t start a new business alone, the sailing analogy she uses for business planning and the sector she believes is ripe for disruption….
