The big hotel chains are no longer satisfied with receiving their customers on the mainland and are taking their exclusivity to the oceans. With cruises living another post-pandemic golden age, Four Seasons does not want to lose the wave and is preparing a cruise that promises to be as luxurious as its hotels. And much more expensive.
It is an ‘experiment’ that will bet on absolute exclusivity and dizzy prices. Your name? Four Seasons 1.
Distributing luxury. As the saying goes: if the mountain does not go to Muhammad, Muhammad goes to the mountain. In other words: luxury hotels are trying to change strategy and are no longer satisfied with waiting for customers to go to their establishments. The objective now is to bring the luxury of their hotels to customers in different ways, being the cruises a new path to explore in the business.
An example we have recently seen with the Ritz-Carlton, another luxury hotel chain that was thrown into the sea with superyates that offer the same exclusive service as its five-star hotels, but on the high seas. They are authentic floating mansions and the chain already has the Ilma and the Luminara. Both will be accompanied soon by the Four Seasons cruise.
Dizzy figures. The Four Seasons 1 has been built in the same shipyard that was in charge of the 300 million dollars of the Saudi prince. The inaugural trip is expected to be in January 2026 and promises to be an absolute barbarity. In every way.
It has 34,000 gross tons and 207 meters in length. It has cost another 400 million euros and is huge, yes, but the striking thing is that it will only house 222 passengers. Ships of size can with about 700 passengers and the Ritz-Carlton cruise hosts about 450. The Four Seasons 1 key is that what the passengers will Buy will be … space.
A rare cruise. Beyond all this, the truth is that Four Seasons 1 will be a rather strange cruise. Thinking about one of these ships is to think of an experience in which practically everything is included. Obviously, there are differences depending on what is paid, but they are usually stays not to have to worry about too many extra expenses. It will not be the case on this ship.
To begin with, it is striking that the ship will have as many crew as guests. This is common in luxury hotels, but not so much on cruises. In addition, only breakfast, tips, coffee and soft drinks will be included in the room rate. If you want to eat, snack or dinner, run from your account. In addition, if you want alcoholic beverages, you also have to pay separately.
Ask for a mortgage. Or several. Children under 12, yes, will eat for free. It is a detail if we take into account the Price. Seven nights in the Caribbean will not cost less than $ 20,000 per suite, all with terrace. If you go to the greatest of all, prepare $ 330,000. What costs you a house for a week in a room with glass walls, an area of almost 1,000 square meters, several floors and a privileged enclave inside the ship.
Intermediate suites also have infinite windows and, depending on the price, it is possible to opt for rooms with private pools. Speaking of swimming pools, the central will be 20 meters long, being the largest in the high seas, as well as an elevable area that will become a dance floor.
In addition, the cruise has modular design suites, being able to attach several depending on the needs of customers. It is a cruise with unprecedented prices because yes, there are more expensive crossings, but they are usually many more days. Disney Treasure is a bargain compared, but Four Seasons clients are already accustomed to these prices. And it is precisely the type of audience that the company wants to attract its cruise.
“It is not for everyone” Thatcher Brown is the operations director of Marc-Henry Cruise Holdings, the company that operates the Four Seasons Yatch, and commented on Bloomberg that the Four Seasons 1 is not a cruise or a yacht. “It is a unique hybrid, something unprecedented in the market.”
The Four Seasons 1 can be seen in the Caribbean and in the Mediterranean, and Brown confirms that the reserves, which have been taken with discretion, are going to the stern. There is a waiting list, but those interested must pay a $ 10,000 deposit and, in addition, they require a travel agent or a personal yacht consultant.
“This is for people looking for exclusivity, who enjoy the Four Seasons style and the feeling of being in a hotel at sea. It won’t be for everyone. ” You don’t need to swore it, Thatcher.
Imágenes | Four Seasons Yatch
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