You’ve got the product, the passion, and the drive to build your e-commerce business. But when it comes to writing a business plan, things can get a little overwhelming.
Financial projections, target market analysis, logistics…It’s a lot to put down on paper, especially when all you want to do is get your store up and running.
A ready-to-use e-commerce business plan template can relieve some of that pressure. It gives you the structure, prompts, and clarity you need without requiring hours of figuring out what goes where.
In this blog post, we’ll look at templates and a few others worth checking out. 👀
Free E-commerce Business Plan Templates
What Are E-commerce Business Plan Templates?
E-commerce business plan templates are structured tools that help you outline your online business strategy. They organize your goals, financial plans, target audience insights, and marketing approach into one clear document.
These templates act as a launchpad, especially for first-time founders or small business owners who want to move quickly without missing the essentials.
Each section walks you through a specific part of your business, making it easier to focus, plan, and execute.
Different templates suit different needs—some focus on high-level strategy, while others dive into daily operations or product-specific planning. Every format offers a clear framework to help you build a focused and functional plan.
🧠 Fun Fact: In 1994, a man named Dan Kohn sold a Sting CD, ‘Ten Summoner’s Tales’, online through NetMarket, marking the first secure online purchase.
What Makes a Good E-commerce Business Plan Template?
A solid e-commerce business plan starts with the right template. It should guide your thinking, cover the essentials, and help turn your ideas into something actionable. So, what sets a good one apart? Let’s see. 👇
- Clear structure: Lays out essential sections such as company overview, market analysis, operations, and financials in a logical, easy-to-follow format
- Logical flow: Organizes the content in a sequence that reflects how a business takes shape, making it easier to build and refine your strategy
- Built-in prompts: Includes guiding questions or cues within each section to help you think clearly and provide relevant details
- Room for flexibility: Adapts to various business models, including product-based stores, digital offerings, and service-driven platforms
- Helpful examples: Offers brief content samples or hints to remove guesswork and get you started faster
- Goal tracking support: Allows you to define milestones and key metrics so you can measure progress and stay focused
- Custom sections: Provides space for unique elements like influencer strategies, affiliate plans, or product bundling tactics
🔍 Did You Know? About 66% of consumers prioritize free shipping when shopping online. If you’re creating an e-commerce business plan, incorporating free or discounted shipping can significantly increase conversions.
25 E-commerce Business Plan Templates
There’s no one way to write a business plan, but having the right template can make the process way easier.
We’ve rounded up 25 e-commerce business plan templates to help you get started. And yes, that includes a few from , the everything app for work that lets you plan, organize, and manage it all within the project management software. 📝
1. Business Plan Template
The Business Plan Template provides a complete, flexible framework for mapping out your e-commerce business strategy from start to finish. It includes five helpful views—Topics, Status, Timeline, Business Plan, and Getting Started Guide—so you can organize key sections, manage deadlines, and get a clear overview of your entire plan.
The Topics view breaks your plan into sections like market research, marketing, and financials. Meanwhile, the Business Plan view combines everything for a clean, investor-ready overview. Custom Fields like ‘Reference,’ ‘Approved,’ and ‘Section’ add specific context to help track plan progress.
📌 Ideal for: Entrepreneurs and business partners seeking a professional, end-to-end business plan that’s investor-ready and execution-focused.
2. Business Plan Document Template
The Business Plan Document Template gives you a focused space to plan your strategy, organize key details, and keep everything up to date as your business grows. It’s built to support both structure and flexibility—whether you’re outlining objectives, breaking down tasks, or thinking through potential risks.
The free business plan template walks you through each section of your plan while helping you keep things actionable. You can set goals, support resource management, and include contingency steps without overcomplicating the process.
Because it’s built in Docs, you get features like nested pages to structure your content, rich formatting, real-time editing, and task embeds so your plan evolves with your business.
📌 Ideal for: Small teams or solo founders who want a flexible, living document that evolves with their business.
💡 Pro Tip: Set 1-5-10-year goals that grow in complexity and ambition.
Your 1-year goals should focus on stability and traction, your 5-year goals on market positioning and growth, and your 10-year goals on innovation, legacy, or exit strategy. This layered approach shows long-term thinking and short-term execution.
3. Business Launch Template
The Business Launch Template is built to help you take control of the chaos that comes with starting a business. It breaks the process into clear milestones and gives you tools to track progress without losing sight of the bigger picture.
You can switch between views like Gantt charts and Progress Boards to get both high-level timelines and task-level updates. Customize workflows to match your launch goals, assign responsibilities, and keep everything moving with built-in business process automation and collaboration tools.
What makes this template especially useful is how flexible and actionable it is. It adapts to your workflow and gives you visibility into what’s working through real-time updates and detailed metrics.
📌 Ideal for: First-time founders preparing to manage their startup launch from concept to customer delivery.
🧠 Fun Fact: 87% of shoppers value real-life customer ratings and reviews before making a purchase. Your business plan should prioritize testimonials, product reviews, and trust signals to increase conversions and give you a competitive advantage.
4. Small Business Action Plan Template
The Small Business Action Plan Template helps you take a clear, step-by-step approach to growing your business. With daily task planning built into the structure, it becomes easier to prioritize what matters and maintain momentum while working toward long-term goals.
You’ll find organized views for goals, timelines, and daily action steps so your plan moves from idea to execution with clarity. Each task is tagged with status, priority, department, and complexity, helping your team stay aligned and focused.
Need cross-functional collaboration? The template supports it. Sales, logistics, PMO, and HR teams can view their responsibilities at a glance.
📌 Ideal for: Small business owners who want to turn long-term goals into daily, trackable actions across departments.
5. Strategic Business Roadmap Template
The Strategic Business Roadmap Template facilitates your transition from reactive planning to intentional progress. Built for long-term strategy, it gives you a ready-made folder to map your current state, business structure, and every step needed in between.
It’s designed to break down high-level goals across departments like Sales, Product, Marketing, and Enablement. You can plot initiatives such as creating a sales playbook, developing new product strategies, and launching branding updates—all in a single timeline view.
6. Business Development Action Plan Template
The Business Development Action Plan Template turns high-level growth goals into structured, trackable steps. It outlines your business objectives, maps out key partnerships, and organizes tasks by priority, all while keeping timelines and budgets in check.
This growth plan template is designed to support both immediate progress and long-term success. You can define clear metrics from the start, making evaluating outcomes easier and staying focused on what moves the business forward.
With everything from goal-setting to execution in one place, your development strategy becomes more actionable and far more effective.
📌 Ideal for: Leaders focused on structured business growth, partnership building, and measurable success metrics.
🔍 Did You Know? With mobile’s share in e-commerce sales projected to hit 63% by 2028, a mobile-friendly website and app are essential for driving sales and staying competitive.
7. Milestone Chart Template
The Milestone Chart Template brings your project strategy to life with the flexibility of Whiteboards. You can sketch out your project flow, connect ideas with smart arrows, drop in sticky notes for quick thoughts, and embed links to supporting docs or tasks.
This template is especially useful when you’re managing multiple moving parts and need to keep everyone focused on the big picture. From kickoff to final delivery, it helps you define success, track milestone progress, and keep momentum going across the finish line.
📌 Ideal for: Project managers who need to visualize progress, deadlines, and dependencies across major initiatives.
8. Company OKRs and Goals Template
The Company OKRs and Goals Template gives you a ready-to-use system to set goals. Built to help teams align around clear objectives and measurable results, this template simplifies goal planning and makes tracking effortless.
You can outline your company’s top priorities, break them into achievable key results, and assign ownership so everyone knows what they’re working toward.
To support different workflows, this template includes views like the OKR Submission Board, All Related OKR Items, and the OKR Calendar Board. These give you a real-time look at what’s moving forward, what needs review, and what’s coming up.
📌 Ideal for: Teams aiming to drive alignment, transparency, and measurable outcomes with an OKR-driven approach.
9. Business Continuity Plan Template
The Business Continuity Plan Template equips you with everything needed to create a reliable plan that keeps your business steady during disruptions.
It supports smooth operations during emergencies by helping your team map out risks, response actions, and recovery efforts in one streamlined space.
You can identify potential threats, assign clear roles, and define step-by-step procedures for different disruption scenarios. The template also supports regular testing and review, so your plan stays effective over time.
📌 Ideal for: Businesses prioritizing risk management and operational readiness during disruptions or crises.
🧠 Fun Fact: Clothing and accessories are consistently the most purchased products online. Comfort + style + doorstep delivery = instant win.
10. Inventory Management Template
The Inventory Management Template gives you a centralized workspace where you can track every item, monitor restock timelines, and map out product movement in real time.
You can log everything from pricing and stock levels to order quantities and product visuals, making your inventory system more accessible and easier to understand. With built-in views like Table, Timeline, and Order Updates, spotting gaps or tracking supply trends becomes second nature.
It also allows you to classify and include attributes to oversee your inventory, such as ‘Next Order,’ ‘Ops Manager,’ ‘Ordered,’ ‘Current Inventory,’ and ‘Order Quantity.’
📌 Ideal for: E-commerce retailers or warehouse managers who want real-time visibility into inventory levels and trends.
💡 Pro Tip: Use AI to frame, not fake, your business plan. Tools like Brain can outline sections like market analysis, competitor benchmarks, or revenue models, but the insight still needs to come from you.
Feed your AI e-commerce tool real data, tailor the tone, and edit for strategic clarity.
11. Order Fulfillment Template
’s Order Fulfillment Template provides a clear system for managing orders, tracking inventory, and keeping track of what’s going out, what’s delayed, and what needs your attention.
You can lay out your full process, from tracking product demand to packing and shipping. The Board view gives you a visual handle on stock levels. Gantt charts help map out timelines, and Docs make it easy to jot down packing steps or shipping info your team needs to follow.
📌 Ideal for: Logistics or operations teams managing complex order workflows from procurement to delivery.
12. Project Management Risk Analysis Template
The Project Management Risk Analysis Template helps you avoid problems before they throw your project off course. It creates a clear process for spotting potential risks, estimating their likelihood, and deciding what to do about them without slowing things down.
This template makes it easier to zero in on what could go wrong and what matters most. You can break risks down by impact, prioritize what needs immediate attention, and sketch out action plans to prevent delays or surprises.
You’ll also find a quick-start guide and an overview built in, so you won’t have to figure out where to begin.
📌 Ideal for: Project leads who want to anticipate, categorize, and mitigate risks before they derail timelines.
13. E-commerce Business Plan Template by PandaDoc
The E-commerce Business Plan Template by PandaDoc is a solid starting point for e-commerce entrepreneurs looking to present a well-rounded business model.
You’ll start by outlining your company’s origin, location, and the market needs your business addresses. Then, go deeper into your products or services and how you’ll position them for your audience.
The template includes space to detail your website structure, including must-have pages like FAQs, shopping cart, and product listings. It even guides you through defining your management team’s experience, pricing model, and go-to-market (GTM) strategy.
📌 Ideal for: Founders building a detailed business overview to share with stakeholders or potential investors.
14. E-commerce Business Plan Template by Shopify
The E-commerce Business Plan Template from Shopify walks you through all the essential sections—like your company overview, product offerings, market research, marketing plan, operations, and financials—so nothing important gets missed.
The template includes a detailed sample plan for a fictional e-commerce brand to show you how everything fits together. If you’re looking for something quicker, it also offers a lean version that covers only the most important elements like your team, suppliers, and customers.
📌 Ideal for: E-commerce startups ready to map out their operations, marketing, and revenue strategy from the ground up.
15. E-commerce Business Plan Template by HubSpot
This HubSpot template helps you get clear on your business fundamentals without getting buried in a full-length document.
It quickly outlines the core of your business idea. You can define the problem you’re solving, explain your value proposition, and describe how your product or service fits into the market. There’s space to introduce your founding team and highlight what makes you the right people for the job.
Plus, it gives you room to outline how you’ll roll things out and your timeline.
📌 Ideal for: Busy professionals needing a lean but impactful plan to validate their business idea quickly.
💡 Pro Tip: Treat your budget proposal like a pitch deck in disguise. Budget proposal templates are a great starting point, but they need substance. Plug in your numbers, then connect each one to a business outcome. Whether it’s $2,000 for ads or $10,000 for product dev, explain the ROI, the timeline, and how it supports growth.
16. Multichannel E-commerce Business Plan Template by Template.net
This template is built for brands looking to grow their e-commerce presence across multiple platforms—think online marketplaces, social media, and your own website. You’ll find sections to outline your company structure, analyze your target market, and dig into your competitors’ strengths and gaps.
There’s also a dedicated space for laying out your channel strategy—where you’ll sell, how you’ll market, and what the customer experience should look like across platforms.
📌 Ideal for: Retailers planning to expand across platforms like Amazon, Shopify, and Instagram while staying consistent.
17. Clothing E-commerce Business Plan Template by Template.net
Template.net’s Clothing E-commerce Business Plan Template is suited for anyone starting or scaling an online clothing business.
You’ll get dedicated sections to outline your ideal customer, analyze direct and indirect competitors, and build a multi-channel marketing strategy tailored to online retail. The financial section helps you map out startup costs, forecast revenue, and run a break-even analysis, making it especially useful if you’re pitching to investors.
📌 Ideal for: Fashion entrepreneurs developing an online clothing brand with an eye on branding and return on investment (ROI).
18. Health and Beauty E-commerce Business Plan Template by Template.net
The Health and Beauty E-commerce Business Plan Template by Template.net is your blueprint for building a thriving health and beauty D2C brand online.
Kick things off with a compelling business description—lay out your mission, legal structure, and what makes your venture stand out. The market analysis section dives deep into current industry shifts, your ideal customer’s mindset, and how you can carve out space in a crowded landscape.
There’s also room to outline your product range and sourcing strategies, which will help you build a catalog that aligns with customer needs and your brand promise.
📌 Ideal for: Founders in wellness, skincare, or supplements who want to stand out in a competitive niche.
19. Operation E-commerce Monthly Sales Plan Template by Template.net
The Operation E-Commerce Monthly Sales Plan Template by Template.net brings structure to your sales hustle. Use it to define revenue goals, break down targets by product or audience, and stay on top of market trends.
Budget planning, performance tracking, and risk management are all covered. Keep it updated, get the team on board, and turn this template into your monthly launchpad.
📌 Ideal for: Sales managers or founders who want a repeatable monthly strategy for tracking performance and KPIs.
🔍 Did You Know? An average of 70.19% of shopping carts are abandoned before checkout. Your business plan should include strategies to reduce cart abandonment, like better pricing, a smoother checkout process, and follow-up emails.
20. E-commerce Simple Marketing Plan Template by Template.net
The E-commerce Simple Platform Marketing Plan Template lays out a clear game plan to boost online sales, grow your audience, and turn browsers into loyal customers.
It guides you through defining your market, setting clear goals, and launching targeted strategies, such as SEO-friendly blogs, scroll-stopping social content, and affiliate marketing campaigns.
Each section is designed to keep your efforts focused and measurable. You’ll also find a smart budget layout, detailed performance metrics, and a six-month timeline to track progress and pivot where needed.
📌 Ideal for: Marketing leads looking for a focused plan to increase brand reach and drive online conversions.
21. E-commerce Product Launch Plan Template by Template.net
Template.net’s E-Commerce Product Launch Plan Template packs everything you need to roll out a product without the overwhelm. It covers the full launch journey: outlining goals, shaping your messaging, mapping out promotions, and keeping budgets in check.
You get a clear space to nail your product’s value, spotlight what makes it stand out, and rally your team around a solid strategy. It also comes loaded with tools that make planning less of a headache (think dropdowns, timelines, and tables).
📌 Ideal for: Product managers preparing a structured, timeline-driven launch for new digital or physical products.
22. E-commerce Strategic Proposal Plan Template by Template.net
The E-Commerce Strategic Proposal Plan Template is built for eco-conscious brands ready to grow online. It helps outline your vision, analyze your market, and craft strategies that drive real results.
Set clear milestones, assign responsibilities, and track KPIs that reflect actual progress. With room to explore financial forecasts, map out product launches, and refine operations, this template ensures that your sustainable mission is reflected in every business move.
📌 Ideal for: Sustainability-focused brands pitching a growth plan that balances ethics, scalability, and performance.
23. E-commerce Website Development Plan Template by Template.net
The Website E-Commerce Development Plan Template by Template.net helps build or revamp your online store with clear goals, sleek design, and smart tech. It’s got all the essentials—smooth UI, secure payments, and mobile-ready layouts—so your customers can browse and buy without a hitch.
It covers everything: choosing e-commerce software, setting up fast checkout, optimizing for SEO, and tracking performance with KPIs. With marketing, maintenance, and post-launch support all mapped out, this development plan template gives you a clear path to higher sales, better user experiences, and long-term growth.
📌 Ideal for: Digital teams building or upgrading a feature-rich, high-converting online storefront.
🔍 Did You Know? Around 41% of shoppers buy online in the afternoon, and 36% prefer evenings. Mornings see about 20% of activity, while overnight shopping is rare at just 3.6%.
When planning your e-commerce strategy, time your promotions and campaigns to match when people are most likely to shop.
24. 90 Day E-commerce Layout Plan Template by Template.net
The 90 Day E-commerce Layout Plan Template breaks your e-commerce launch into three fast-paced phases: prep, launch, and optimize. In the first 30 days, the focus is on setting the foundation: researching your market, locking in a platform, designing your site, and sorting out logistics.
Next comes launch mode—testing the site, going live, rolling out your first campaigns, and bringing in traffic. In the final stretch, the focus shifts to fine-tuning—analyzing what’s working, tweaking your tactics, and building loyalty.
📌 Ideal for: Founders launching fast and needing a step-by-step, time-boxed roadmap for their first quarter.
25. E-commerce SWOT Plan Template by Template.net
The E-Commerce SWOT Plan Template clearly shows where your business stands. The analysis covers everything: strengths like a wide product range and strong brand presence, weaknesses like tech dependency and shipping hiccups, opportunities tied to trends like augmented reality (AR) and mobile shopping, and threats, including economic shifts and rising competition.
It also outlines the next steps with process efficiencies to refine your customer experience, experiment with marketing channels, tighten shipping operations, and explore new tech.
📌 Ideal for: Teams conducting a strategic analysis to uncover gaps, capitalize on strengths, and plan for long-term growth.
🔍 Did You Know? 50% of consumers discover new products on social media, and 59% have made a purchase through it. A strong e-commerce business plan should factor in social commerce as a key growth channel—it’s where discovery and conversion are already happening.
No Plan B When You’ve Got
Every successful e-commerce business starts with clarity—a clear idea, a clear strategy, and a clear plan to bring it all together. Templates help you skip the second-guessing and get right into building something real.
turns your business plan into an active workspace where strategy meets execution. You can map goals, assign tasks, and track progress without jumping between tools or losing context.
If you’re ready to stop planning in fragments and start building with focus, has everything you need to get going.
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