Staring at an empty LinkedIn queue—again?
You’ve got the ideas, the right words to convey them, and even the images to complete the package, but your posts keep getting delayed. Engagement dips, and the algorithm isn’t exactly forgiving.
The real problem is that you’re planning in silos. You’re using disconnected documents, spreadsheets, and Slack threads that weren’t built for real-time collaboration.
Now imagine a single source of truth where your entire LinkedIn strategy lives—ideas, approvals, visuals, even deadlines.
A social media content calendar template makes this possible, whether you’re managing a brand account, a client’s LinkedIn personal brand, or your own thought leadership initiatives. With the right one, you can turn scattered content efforts into a consistent, high-impact publishing engine.
This post will walk you through the best free LinkedIn content calendar templates you can use right away, including purpose-built options from —the everything app for work.
What Are LinkedIn Content Calendar Templates?
A LinkedIn content calendar template is a ready-made framework that helps you plan, organize, and schedule posts specifically for LinkedIn. Instead of scrambling to decide what to publish each day, you get a bird’s-eye view of your content—what’s going live, when, how, and why.
It can include:
- Your social media strategy for showing up on LinkedIn
- Content themes or topics for each week
- Deadlines for drafts, reviews, and approvals
- Visual placeholders or asset links
- Post copy or caption ideas
- Performance tracking (likes, comments, CTRs, etc.)
📝 Quick Note: Some templates are simple (like a spreadsheet with columns), while others are dynamic and collaborative—think calendars, task boards, or dashboards that update in real time.
What Makes a Good LinkedIn Content Calendar Template?
A good LinkedIn content calendar template simplifies the path from planning to publishing. It eliminates roadblocks like lackluster ideas, missing deadlines, unclear ownership, etc. It’s also flexible enough to fit your content workflow while giving you the visibility you need to stay on track.
Look for templates that include:
- Customizable views: Weekly, monthly, or campaign-specific timelines that match your publishing schedule
- Status tracking: To see what’s in ideation, review, or scheduled
- Collaboration features: So your writers, designers, and stakeholders can work in one place
- Content metadata fields: Like platform, audience, format, hashtags, or campaign goals for complete context
- LinkedIn-specific fields: Word counts, character limits, tagging, and link tracking
Bonus points if it integrates with your project management tool, lets you attach creative briefs and assets directly, and/or includes automation for due dates and reminders. Ultimately, a good content planning and writing template should save you time, reduce stress, and help you deliver content that resonates with your target audience.
15 LinkedIn Content Calendar Templates to Inspire Your Marketing Team
Planning your LinkedIn content strategy and posts shouldn’t feel like reinventing the wheel every week. These tried-and-tested templates from help marketing teams like yours hit “publish” with purpose, not panic.
1. Monthly Content Calendar Template
The Monthly Content Calendar Template is built for big-picture thinkers. It helps you visualize your LinkedIn content plans across an entire month, so you’re not just planning for tomorrow, but for the campaign ahead. From brainstorming to publishing, every step lives in one centralized hub.
Here’s why you’ll like it
- Offers a drag-and-drop Calendar View for effortless scheduling
- Color-coded Custom Statuses show what’s in draft, review, or ready to post
- Includes ready-to-use Custom Fields for labelling the post type, channel, owner, and priority
- Linked Tasks make it easy to attach visuals, copy, and creative briefs
- Version control keeps your team aligned on the latest copy and design iteration
📌 Ideal for: Marketing teams juggling multiple campaigns who need a clear monthly overview of what’s going live and when. It’s especially useful for syncing LinkedIn posts with product launches or seasonal content.
2. Weekly Content Calendar Template
Ever find yourself hesitating to post because you’re not sure whether to join a trending conversation or stick to your content plan? The Weekly Content Calendar Template breaks your LinkedIn strategy down into actionable, week-by-week plans. It’s perfect for tracking daily posts, monitoring engagement, and making quick adjustments as trends shift.
Here’s why you’ll like it
- Detailed weekly breakdown for granular content planning
- Space to log post ideas, hashtags, and creative assets with connected Whiteboards
- Status tracking to see what’s scheduled, in progress, or published
- Real-time collaboration so everyone stays in sync
- Customizable views—switch between list, board, or calendar formats to plan better
📌 Ideal for: Social media managers and content creators who need to stay agile, respond to trends, and keep a close eye on daily LinkedIn activity
💡 Pro Tip: Block 30–60 minutes each Friday evening/Monday morning using ’s AI Calendar to batch-plan and tag your content using one of the editorial or posting templates. It sets the tone, gives visibility into your week, and reduces those last-minute panic spirals.
3. Content Plan Template
Ready to take your LinkedIn strategy from scattered to strategic? The Content Plan Template helps you map out content pillars, campaign objectives, and messaging—all before you even start scheduling posts. It’s a blueprint for marketers who want every LinkedIn post to serve a bigger purpose.
Here’s why you’ll like it
- Strategic planning sections for goals, audience, and messaging
- Visual timelines to align content with key business dates
- Collaboration tools for brainstorming and approvals
- Easy-to-update structure as your strategy evolves
- Links directly to execution templates for smoother handoffs
📌 Ideal for: Marketing leads and strategists who want to build a cohesive, goal-driven LinkedIn presence
4. Modern Social Media Calendar Template
If you’re managing multiple platforms alongside LinkedIn, the Modern Social Media Calendar Template is built for you. This free content calendar template brings a fresh, visually engaging approach to content ideation, scheduling, and monitoring. It lets you see all your social media platforms at a glance—without the clutter that clouds decision-making.
Here’s why you’ll like it
- Multi-channel Calendar View to coordinate LinkedIn with other platforms
- Color-coded tags for campaigns, content types, or channels
- Drag-and-drop posts for quick rescheduling
- Analytics tracking to measure what’s working, right from your calendar, via Dashboards
- Mobile-friendly design for planning on the go
📌 Ideal for: Social media teams and freelancers who need a modern, visually organized way to post and track performance across multiple channels
5. Social Media Posting Schedule Template
The Social Media Posting Schedule Template is your tactical toolkit for organizing post timings for LinkedIn (and other social platforms). Designed for precision, it helps you map out exactly when each post goes live so you never miss a key moment or overlap campaigns. It’s useful when you want to maintain consistency in your publishing schedule… and tap into peak engagement times to maximize reach.
👀 Did You Know? The highest LinkedIn engagement typically happens between 7 a.m. and 4 p.m. on weekdays, with a slight edge around 10–11 a.m. on Tuesdays and Thursdays. While those times perform best, engagement across the broader workday window remains fairly consistent—so you don’t have to obsess over posting at the exact peak hour.
Here’s why you’ll like it
- Hour-by-hour scheduling for granular control over post timing
- Automated reminders to keep your posting cadence on track
- At-a-glance overview of upcoming, scheduled, and published posts
- Supports recurring post slots for evergreen content
- Easy to duplicate schedules for recurring campaigns
📌 Ideal for: Social media coordinators and agencies managing high-frequency LinkedIn posting, or anyone who wants to optimize timing for maximum engagement
6. Social Media Content Plan Template
The Social Media Content Plan Template is built for marketers who want to connect the dots between strategy and execution. It lets you outline campaign goals, map content themes, and assign responsibilities—all in one collaborative workspace.
Here’s why you’ll like it
- Dedicated sections for campaign objectives, target audience, and messaging
- Assignable tasks for each post, so nothing falls through the cracks
- Built-in approval workflows for streamlined collaboration
- Performance tracking fields to measure results post-launch
- Integrates with Docs for easy reference to guidelines and briefs
📌 Ideal for: Teams and consultants who need to align LinkedIn content with broader marketing goals
📮 Insight: 37% of our respondents use AI for content creation, including writing, editing, and emails. However, this process usually involves switching between different tools, such as a content generation tool and your workspace. With , you get AI-powered writing assistance across the workspace, including emails, comments, chats, Docs, and more—all while maintaining context from your entire workspace.
7. Social Media Advanced Template
Jump into a robust template designed for managing high-volume or multi-channel social media efforts—including your LinkedIn presence. Built to power both small teams and serious influencers, the Social Media Advanced Template combines content planning, publishing, and analytics.
It’s easily one of the best tools for optimizing every aspect of your social media calendar.
Here’s why you’ll like it
- Advanced analytics dashboards for real-time performance insights
- Custom Automations to streamline repetitive tasks
- Multi-level permissions for secure team collaboration
- Detailed tracking for post formats, channels, and campaign ROI
- Flexible views—switch between Gantt, calendar, and board layouts
📌 Ideal for: Data-driven marketing teams and agencies who want deep visibility into LinkedIn content performance and need robust tools for scaling social media operations
💡 Pro Tip: Use the Embed View in the template to access your live social media feed and get real-time marketing inspiration without leaving .
8. Social Media Campaign Template
When your LinkedIn activity is part of a bigger campaign, ’s Social Media Campaign Template brings structure and insight from kickoff to results. You get clean task breakdowns, smart collaboration, and performance tracking.
Here’s why you’ll like it
- Five views (Getting Started, Schedule, Posts, DACI roles, Campaigns) guide you through every project phase
- Custom Statuses like Needs Approval, In Progress, and Cancelled keep the workflow clear
- Custom Fields & dashboards track dates, roles, budgets, and performance metrics for your campaign
- Built-in campaign retrospection ensures you close each project with actionable insights
📌 Ideal for: Agencies, teams, and marketing managers orchestrating structured LinkedIn campaigns integrated with webinars, events, or product launches
9. Editorial Calendar Template
The Editorial Calendar Template is your editorial command center for LinkedIn. It’s designed to help you plan, schedule, and manage every piece of content—whether it’s a thought leadership post, company update, or campaign announcement. With this template, you can keep your entire content pipeline organized and transparent.
Here’s why you’ll like it
- The built-in Content Request Form makes it easy for stakeholders to submit ideas
- Custom Fields let you spot the offer type, channel, CTA, and assigned editor at a glance
- Six Custom Statuses track progress from Research to Published, ensuring consistent movement through the funnel
- Easy drag-and-drop rescheduling accommodates shifting priorities
- Collaboration tools like Assigned Comments and Chat streamline feedback and approvals
📌 Ideal for: Content teams, editors, and agencies managing multiple contributors and a steady flow of LinkedIn posts who need a clear, structured editorial process
👀 Did You Know? Carousels crush it on LinkedIn. A Metricool study of 577,000+ posts found carousel posts (i.e., multi-image documents) generate a 45.85 % engagement rate, the highest of any post type on the platform!
10. Content Marketing Editorial Calendar Template
The Content Marketing Editorial Calendar Template brings marketing strategy and editorial planning together. It’s perfect for mapping out LinkedIn campaigns, tracking deadlines, and aligning your team around shared goals—all in one place.
Here’s why you’ll like it
- Combines campaign planning with editorial scheduling
- Visual timelines to align posts with launches and promotions
- Assignable tasks and automated reminders for accountability
- Performance tracking to measure campaign impact
- Integrates with Brain for AI-powered content ideation and creation
📌 Ideal for: Marketing managers and strategists who want to connect LinkedIn content with broader marketing initiatives
💡 Pro Tip: Out of ideas for potential LinkedIn content? Ask Brain: “What are 5 engaging LinkedIn post angles for <company name’s> new feature announcement around <feature> targeting <audience>?”
Love one of the ideas? Prompt it to: “Create a feature announcement for our latest <feature offering> module that <value proposition>.”
11. Promotional Calendar Template
Ever launched a promo on LinkedIn only to realize the landing page wasn’t live or the design team used last quarter’s creative? Let’s help you avoid that for good!
The Promotional Calendar Template is built for marketers who run frequent LinkedIn promotions, product launches, or special campaigns. It helps you visualize every promo, coordinate assets, and keep your team perfectly aligned on timing and messaging for a successful go-live.
Here’s why you’ll like it
- Dedicated sections for each LinkedIn promotion or campaign
- Timeline view to avoid overlapping promos and maximize impact
- Asset management for creative files, copy, and links
- Automated notifications for key launch dates
- Easy to duplicate for recurring or seasonal campaigns
📌 Ideal for: Marketing teams, product managers, and event coordinators who need to orchestrate LinkedIn promotions with precision and clarity
12. Posting Calendar Template
Need a straightforward, no-fuss solution for scheduling and tracking every LinkedIn post? The Posting Calendar Template is ideal for teams who want a simple, visual way to see what’s going live and when. Focused purely on publishing cadence, this template keeps your LinkedIn posts flowing consistently and on-brand.
Here’s why you’ll like it
- Use Custom Statuses like Approval, Writing, Design, and Complete, etc., to help structure your pipeline
- Slice your posting schedule by format, brand compliance, or timing with multiple Views
- Keep everyone updated with ’s customizable notifications
📌 Ideal for: Small teams, freelancers, or anyone who wants a clear, visual overview of their LinkedIn posting schedule
13. Campaign Calendar Template
The Campaign Calendar Template is purpose-built for orchestrating LinkedIn campaigns from start to finish. It gives you a high-level view of every campaign touchpoint, helping you coordinate messaging, assets, and deadlines across your team, without missing a beat.
Here’s why you’ll like it
- Campaign-focused layout for mapping out multi-phase LinkedIn initiatives
- Timeline and Calendar Views to visualize campaign flow
- Task assignments and dependencies to keep everyone accountable and ensure your LinkedIn posts align with other campaign elements like email sends and blog launches
- Built-in analytics tracking for campaign performance
- Easy integration with ’s Docs and automation features
- Collaborative commenting and attachments that keep assets and feedback together
📌 Ideal for: Marketing leads and teams running complex, multi-step LinkedIn campaigns who need to keep strategy, execution, and reporting tightly aligned
14. LinkedIn Content Calendar Template by HubSpot
The LinkedIn Content Calendar Template by HubSpot is designed to help you plan, schedule, and track LinkedIn posts in a familiar spreadsheet setup. Like the templates on this list, it’s free to download and includes tips and best practices for LinkedIn content planning.
Here’s why you’ll like it
- Date, Topic, Content Pillar, & CTA fields for structured LinkedIn post planning
- Dedicated columns for LinkedIn-specific metadata like character count, image links, and posting times
- Color-coded status markers for draft, scheduled, and posted content
- Easy-to-import CSV format, ready for reporting or uploading into social media schedulers
📌 Ideal for: Freelancers, solopreneurs, and small teams who want a LinkedIn-centric planner without leaving their spreadsheet comfort zone
🧠 Fun Fact: Since 2020, there’s been a 160% increase in LinkedIn users asking for more ways to express humor—prompting LinkedIn to add a “laughing” emoji! 😆
15. Excel/Google Sheets LinkedIn Calendar Template by Coefficient
This social media template from Coefficient caters to data-driven content teams that love working within Excel or Google Sheets, but want a plug-and-play LinkedIn planning tool with some pipeline automations thrown in.
Here’s why you’ll like it
- Intuitive sheet layout with columns for date, copy, media, tags, and performance indicators
- Built-in formulas that track posting cadence and flag scheduling gaps
- Color-coded rows to visually separate content types and week-to-week flow
- Easy import/export between Sheets, Excel, and or publishing tools
- Lightweight and fast, ideal for lean teams or spreadsheet purists
📌 Ideal for: Distributed marketing teams, agencies, or spreadsheet enthusiasts who want a collaborative, automated solution for LinkedIn content scheduling
Move Seamlessly from Planning to Publishing with ’s LinkedIn Content Calendar Templates
“ is absolutely my (not so) secret weapon for streamlining my process in creating all my content,” says social media consultant Harriet Evans—who’s now able to manage everything from ideation to publishing within one platform.
That’s precisely the advantage you get when you move away from fragmented tools—Docs here, spreadsheets there, Slack threads everywhere—and embrace ’s unified workspace.
With ’s free content planning templates and powerful AI, task tracking, creative collaboration, analytics, and publishing are always in your reach. Simultaneously, native Chat, Comments, Docs, asset attachments, and proofing tools keep ideation and execution in one place.
Ready to ditch the tool-toggling and build a LinkedIn presence that’s strategic, consistent, and scalable? Pick one of these templates, plug in your weekly routine, and let be the life force that makes your marketing engine hum.
Try for free today!
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