A well-designed sponsorship proposal can be the key to securing valuable partnerships.
Whether you’re hosting an event, launching a new initiative, or running a nonprofit campaign, the right sponsorship proposal template helps you highlight value, present clear opportunities, and secure deals faster.
In this post, we’ve gathered the best free and professional sponsorship proposal templates to help you confidently attract and win over sponsors. Read on!
Free Professional Sponsorship Proposal Templates to Secure More Deals
A sponsorship proposal template is a pre-designed document used to request financial or in-kind sponsorship support from companies or individuals for an event, project, or organization.
These templates provide a clear structure for presenting the event details, sponsorship opportunities, sponsorship packages, target audience, and key benefits to prospective sponsors. They also ensure consistency across proposals while making it easier to customize for each potential sponsor.
A good sponsorship proposal template is clear, well-structured, and easily customizable for different potential sponsors. It highlights the sponsorship opportunities and clearly outlines what the sponsor receives in return.
Here are the key features to look for:
- Professional, branded cover page: A clean, visually appealing cover page with your event name, logo, date, and relevant branding instantly sets the tone and signals credibility
- Concise sponsorship letter or proposal summary: This opening letter should briefly introduce your event or initiative, explain its purpose, and state why you’re seeking sponsorship. It should quickly convey the value proposition for the sponsor
- Event overview and audience insights: Provide context by outlining the event’s goals, type of attendees, and audience demographics. This helps sponsors understand who they’ll be reaching and how it aligns with their brand
- Sponsorship tiers and benefits breakdown: Sponsors appreciate options. Clearly list available sponsorship packages (like Gold, Silver, Bronze) and what each includes—from logo placements and social media mentions to booth space and speaking opportunities
- Visual proof and past event highlights: Include images, testimonials, or key metrics from previous events to establish credibility. This reassures sponsors that your event is well-run and capable of delivering tangible exposure
- Financial details and deliverables: Be upfront about sponsorship fees, contribution ranges, and what’s included at each level. Transparency helps sponsors evaluate their investment confidently
- Clear contact information and next steps: Make it simple for sponsors to take action. Include direct contact details, a clear call to action, and any important deadlines or decision timelines
- Customizable, editable format: The best templates are easy to personalize for different sponsors, events, and industries, allowing you to tailor your pitch without starting from scratch every time
Here’s a quick summary table for the best sponsorship proposal templates:
| Template Name | Download Template | Best Features | Ideal For | Visual Format |
| Project Proposal Whiteboard Template | Get free template | Visual whiteboard, stakeholder roles, task statuses, onboarding resources | Event organizers, nonprofits, collaborative teams | Whiteboard |
| Budget Proposal Template | Get free template | Cost tracking, Gantt view, financial notes, team revisions | Teams presenting financial plans to sponsors | Doc, Gantt |
| RFP Process Template | Get free template | Task-driven, deadline tracking, proposal review, Gantt/calendar views | Orgs managing sponsorship/vendor selection | List, Gantt, Calendar |
| Sponsorship Form Template | Get free template | Custom forms, status tracking, sponsor data centralization | Event teams, nonprofits managing sponsor inquiries | Form, List |
| Project Narrative Template | Get free template | Focused doc layout, goals/timelines, actionable tasks, Gantt charts | Teams preparing narrative-driven proposals | Doc, Gantt |
| Sponsorship Form Task Template | Get free template | Task-level, tagging, notes, reminders | Small teams, solo event organizers | List, Task |
| Podcast Sponsorship Template | Get free template | Sponsor tracking, media kits, ad slots, package organization | Podcasters formalizing sponsorship workflow | Doc, List |
| Request Form Template | Get free template | Intake forms, auto-assignment, status tracking, reminders | Teams handling sponsorship/vendor/resource requests | Form, List, Board |
| Fundraising Event Planning Template | Get free template | Task assignment, budget/goal tracking, Gantt/calendar, dashboards | Nonprofits, event planners, multi-team events | List, Gantt, Calendar |
| Fundraising Plan Template | Get free template | Goal/milestone definition, outreach, version control | Nonprofits, small teams planning fundraising strategy | Doc |
| Donation Letter Template | Get free template | Personalized letters, outreach tracking, custom fields, email tools | Nonprofits, fundraising teams | Doc |
| PandaDoc Sponsorship Proposal Template | Download this template | Event video, attendee profile, e-signature, pre-filled sections | Agencies, event planners needing digital proposals | PandaDoc Doc |
| Proposify Sponsorship Proposal Template | Download this template | Custom cover, interactive pricing, e-signature, video/bio embeds | Agencies, nonprofits, marketers closing deals | Proposify Doc |
| HubSpot Sponsorship Proposal Template | Download this template | Cover letter, event overview, tiered packages, editable Word/PDF | Nonprofits, event planners, small teams | Word, PDF |
| Venngage Event Sponsorship Proposal Template | Download this template | Visual layouts, charts, demographics, PDF/PPT export | Event planners, marketers needing visual proposals | Venngage Board, PDF, PPT |
| Simplified Sponsorship Proposal Template (Sponsorship Collective) | Download this template | Menu-based, flexible packages, charts, clean title page | Indie organizers, nonprofits, small teams | |
| Wise Sponsorship Proposal Template | Download this template | Editable Word/PDF, tiered tables, global payments | Freelancers, small teams, international sponsors | Word, PDF |
If your goal is to persuade potential sponsors and present a clean, convincing proposal, these ready-to-use templates can save you hours of formatting.
Here’s a collection worth bookmarking:
1. Project Proposal Whiteboard Template
’s Project Proposal Whiteboard Template takes the pitch process out of spreadsheets and into a visual, collaborative setup.
Instead of writing everything from scratch, this template allows you to map out your sponsorship opportunities, timelines, deliverables, and sponsorship packages on a single drag-and-drop board. This is perfect if you’re working with a team or presenting to multiple project sponsors.
🌼 Here’s why you’ll like it:
- Visually structure proposal sections using a whiteboard interface
- Assign stakeholders with roles using Custom Fields
- Track progress through task statuses like Open and Complete
- Switch between proposal view and onboarding resources instantly
🔑 Ideal for: Event organizers or nonprofits who need to build sponsorship proposals collaboratively, with room for real-time input and fast editing.
📮 Insight: 92% of knowledge workers risk losing important decisions scattered across chat, email, and spreadsheets. Critical business insights get lost in the digital noise without a unified system for capturing and tracking decisions.
With ’s Task Management capabilities and contextual AI, you can create tasks from chats, comments, docs, or even emails—so your sponsorship proposals, timelines, and deliverables stay aligned, actionable, and in one place.
2. Budget Proposal Template
’s Budget Proposal Template gives you a no-fuss format to map out projected costs, timelines, and ROI expectations—without juggling a dozen spreadsheets. If your sponsorship proposal requires a detailed financial breakdown, this template provides a clear and concise presentation of the numbers.
This budget proposal template is especially helpful when you want to build confidence with corporate sponsorship prospects by showing that you’ve already done the math.
🌼 Here’s why you’ll like it:
- List and track estimated event costs by category
- Visualize project timelines using the Gantt view
- Organize financial notes and approvals inside a single doc
- Assign updates and revisions to your team for real-time input
🔑 Ideal for: Teams who need to present a clean and detailed financial plan to potential sponsors while keeping internal budget discussions and updates in one place.
🔎 Did You Know? Brand Right Marketing scaled from a solo operation to a 25-person agency by streamlining workflows with . Task templates and automations eliminated manual handoffs, reduced confusion, and saved hours across departments, allowing the team to manage over 40 web projects simultaneously with minimal chaos.
3. RFP Process Template
If your event sponsorship proposal template involves vendor selection or collaborative sponsorships, this one’s built for handling that complexity. ’s RFP Process Template is a task-driven framework that enables you to coordinate every stage of the Request for Proposal process—from defining your goals to tracking vendor replies and selecting the right partner.
🌼 Here’s why you’ll like it:
- Track deadlines and proposal status with custom task fields
- Assign proposal review tasks to your team and tag stakeholders
- Compare sponsorship options and vendor responses with clear views
- Build out timelines using Gantt or Calendar views
🔑 Ideal for: Organizations managing corporate sponsorship or vendor-supported events, where selecting the right partner is just as important as the proposal itself.
4. Sponsorship Form Template
Getting sponsor interest is one thing. Keeping track of names, contacts, types of support, and follow-ups is another. The Sponsorship Form Template by gives you a structured way to gather and organize all incoming sponsorship requests.
This sponsorship form template features multiple views, Custom Fields, and automated workflows, ensuring that nothing is missed and every prospective sponsor receives professional attention.
🌼 Here’s why you’ll like it:
- Customize forms with detailed fields for contact and support type
- Track every sponsor’s status through stages like To Do, In Contact, and Approval
- Sort submissions by sponsorship type, priority, or source
- Centralize sponsor data to simplify outreach and follow-ups
🔑 Ideal for: Event teams and nonprofits that handle multiple sponsor inquiries and need a quick, unified system to manage all incoming sponsorship opportunities.
🔎 Did You Know? Teams using Templates to build client delivery playbooks report a 64% faster service delivery, drastically cutting the time spent organizing and operationalizing their workflows.
5. Project Narrative Template
A polished sponsorship proposal isn’t just a list of numbers; it needs a compelling story. The Project Narrative Template by gives you a clean structure to explain the “why” behind your event or initiative.
This Doc-style format allows you to lay out goals, budget, timeline, and objectives in a way that aligns internal teams and provides potential sponsors with a clear reason to support you.
🌼 Here’s why you’ll like it:
- Draft your narrative using a focused doc layout
- Highlight goals, outcomes, and timelines clearly
- Break writing into actionable team tasks
- Insert visual timelines like Gantt charts where needed
🔑 Ideal for: Teams preparing a comprehensive proposal letter or executive-ready pitch that tells the story behind their event sponsorship proposal.
6. Sponsorship Form Task Template
This one keeps it lean and ready for action. ’s Sponsorship Form Task Template is built for those who need to track and manage sponsor connections without overcomplicating the process.
It’s a task-level template, meaning you can launch it in seconds and start logging sponsor interest, follow-ups, and support types right away. This is great for on-the-go updates and small teams that just want something that works.
🌼 Here’s why you’ll like it:
- Create a task for each sponsor lead
- Tag and categorize sponsors by event, support type, or status
- Add notes and updates as interactions happen
- Set reminders for follow-ups or decision points
🔑 Ideal for: Small teams or solo event organizers who want to keep tabs on sponsorship requests without juggling multiple tools.
7. Podcast Sponsorship Template
’s Podcast Sponsorship Template is a full-stack toolkit for podcasters who want to turn audience reach into real revenue. It enables you to manage sponsor research, package creation, outreach, and deliverables from a single, document-based setup.
You can map out sponsorship opportunities, attach media kits, and maintain detailed records of every conversation—all without needing extra tools or spreadsheets.
🌼 Here’s why you’ll like it:
- Track sponsor leads and conversations
- Build media kits and upload them in-line
- Outline ad slots, deliverables, and timelines
- Organize sponsorship packages by value or duration
🔑 Ideal for: Podcasters looking to formalize and scale their sponsorship request and partnership workflow while keeping everything centralized.
Check out this video to know how Calendar lets you get everything done in the most efficient way possible!
8. Request Form Template
For any team juggling sponsorship requests, logistics, or internal approvals, this Request Form Template from offers a streamlined intake process. It’s a list-style template designed to collect information by building forms, assigning tasks automatically, and keeping everything trackable in one place.
Instead of chasing emails and spreadsheets, the template gives you a centralized system that enables visibility across teams.
🌼 Here’s why you’ll like it:
- Set up request forms with specific fields like purpose and contact info
- Automatically assign incoming requests to the right team members
- Track request statuses using views like List, Board, or Calendar
- Use built-in reminders and task updates to avoid follow-up delays
🔑 Ideal for: Teams handling event sponsorship requests, vendor asks, or internal resource approvals that need a standardized way to manage intake and assignment.
💡 Bonus Tip: Use intake form templates if you’re regularly receiving sponsor inquiries or managing multiple proposals across events. Intake forms help you collect standardized information—such as company details, sponsorship interests, budget range, and contact information—right from the start.
9. Fundraising Event Planning Template
’s Fundraising Event Planning Template is built specifically for nonprofit teams and event organizers juggling vendors, guest lists, event planning checklists, sponsorships, and donations.
This task-based template breaks the chaos down into manageable steps—from setting fundraising goals to coordinating tasks across your team. Everything lives in one place, so you don’t need to bounce between docs, spreadsheets, and calendars to plan your next event.
🌼 Here’s why you’ll like it:
- Assign and schedule event-related tasks across multiple teams
- Track budgets, target earnings, and event purpose with Custom Fields
- View your timeline using Gantt or Calendar mode
- Monitor real-time status using dashboards and notifications
🔑 Ideal for: Nonprofits planning complex events with multiple sponsorship packages or donation goals who need a structured yet flexible workflow.
10. Fundraising Plan Template
This one’s all about big-picture thinking. The Fundraising Plan Template from gives you a ready-to-go doc setup that helps structure your entire campaign, from defining goals to final execution.
Unlike task-heavy templates, this fundraising template is perfect for writing out your vision, mapping the steps, and aligning your team before taking action. It’s strategic, not tactical.
🌼 Here’s why you’ll like it:
- Define fundraising goals and key campaign milestones
- Document your outreach, timelines, and sponsor pitch strategies
- Plan donor engagement and sponsorship opportunities step-by-step
- Collaborate on edits and version control in a single shared doc
🔑 Ideal for: Nonprofits or small teams who want to create a comprehensive fundraising strategy before diving into event execution or pitching to prospective sponsors.
11. Donation Letter Template
’s Donation Letter Template gives you a structured way to write, personalize, and track outreach to donors, without reinventing the wheel every time. It’s set up as a Doc, making it easy to draft content, manage revisions, and collaborate with your team in one place.
Beyond writing, it helps you organize donor info, log responses, and ensure timely follow-ups or thank-you notes.
🌼 Here’s why you’ll like it:
- Draft personalized donation letters for different donor types
- Track outreach progress and letter versions in one place
- Store donor info and tailor messages using Custom Fields
- Use built-in email tools to send letters directly
🔑 Ideal for: Nonprofits and fundraising teams that need a repeatable, organized process to manage sponsorship letters and donation outreach at scale.
12. PandaDoc Sponsorship Proposal Template
Suppose you’re ready to pitch potential sponsors with a sharp, legally ready document. In that case, the PandaDoc Sponsorship Proposal Template gives you more than just structure—it offers e-signature capability, a built-in approval workflow, and the flexibility to cover both pitch and contract in one go.
From sponsorship packages to cancellation clauses, this business proposal template ensures every detail is covered.
🌼 Here’s why you’ll like it:
- Include an event video, attendee profile, and sponsor benefits
- Add legally binding terms like contribution, termination, and conditions
- Integrate with e-signature tools like PandaDoc for immediate sign-off
- Use pre-filled sections to create proposals for different event types (sports, music, fashion)
🔑 Ideal for: Agencies or event planners who want to send ready-to-sign proposal letters and sponsorship agreements in one branded, digital format.
Sponsorships centered around single, high-impact events deliver 35% higher ROI than year-round campaigns. This means that a tent-pole sponsorship proposal is often more persuasive than a long-term one, especially for brands chasing visibility spikes.
13. Proposify Sponsorship Proposal Template
The Sponsorship Proposal Template from Proposify is designed for teams that need a polished, deal-closing pitch.
It’s built with everything from sponsorship letter examples to interactive pricing tables, pre-filled terms, and digital signatures, making it ideal for those who want to present and close corporate sponsorship deals in one place. Plus, It’s 100% customizable, allowing you to brand it for any event, fundraiser, or campaign.
🌼 Here’s why you’ll like it:
- Customize cover pages, timelines, and sponsorship packages
- Add embedded videos, bios, and differentiators to hook sponsors
- Use interactive pricing to present tiers and accept deposits
- Get legally binding e-signatures without switching tools
🔑 Ideal for: Agencies, nonprofits, and marketers who need a full-featured proposal template with built-in digital workflows to secure sponsors quickly and professionally.
🔎 Did You Know? Non-endemic sponsors see 15–20% higher engagement when they build authentic connections. Even if your event doesn’t “match” a brand’s category, creative proposal framing can still make it resonate.
14. HubSpot Sponsorship Proposal Template
HubSpot’s Sponsorship Proposal Template is a simple yet effective option for creating polished proposals in Word or PDF. It’s structured for clarity—starting with a cover letter, moving into a comprehensive event overview, breaking down sponsorship levels, and concluding with a concise, actionable summary.
It’s especially useful for those who prefer editable offline formats over web-based tools.
🌼 Here’s why you’ll like it:
- Clearly outline your event’s purpose, audience, and impact
- Present sponsorship packages in a customizable tiered table
- Highlight mutual benefits and key deliverables
- Use and edit the document in Word or export it as a PDF
🔑 Ideal for: Nonprofits, event planners, or small teams looking to send personalized, printable sponsorship letters and proposals without the need for a software subscription.
15. Venngage Event Sponsorship Proposal Template
Venngage’s Event Sponsorship Proposal Template is made for those who want their pitch to look as good as it reads.
This fully visual, drag-and-drop template is designed to capture attention with sharp layouts, customizable graphics, and a branded design. Whether you’re pitching a sports event, fundraiser, or corporate sponsorship, this tool enables you to present demographics, benefits, and sponsorship packages in a sleek, visual format that’s easy to download, print, or share digitally.
🌼 Here’s why you’ll like it:
- Customize every element from colors to fonts and icons
- Showcase sponsor benefits, audience reach, and timelines visually
- Add charts, demographics, and photos to build credibility
- Export your proposal as a PDF, PowerPoint, or image file
🔑 Ideal for: Event planners and marketers who need a highly visual, presentation-style event sponsorship proposal template that can be shared online or in print.
16. Simplified Sponsorship Proposal Template (Custom PDF or DIY)
This Simplified Sponsorship Proposal Template is designed for those who prefer real conversations over generic decks. This PDF-style layout skips clichés and gives you a smart structure for building flexible, customized proposals.
It ditches the one-size-fits-all “gold/silver/bronze” model in favor of a hybrid menu-based approach, where sponsors build their own packages based on real value, not assumptions.
🌼 Here’s why you’ll like it:
- Build a clean title page and present your event or initiative without over-explaining
- Use a focused three-paragraph format to pitch your opportunity, not your need
- Present sponsor data using charts, graphs, and demographic visuals
- Use tiered packages (if needed), but make them flexible and tradeable
🔑 Ideal for: Independent event organizers, nonprofits, or small teams who want to ditch outdated packages and lead a two-way sponsor conversation instead of relying on a static pitch.
17. Wise Sponsorship Proposal Template
Wise offers a no-frills Sponsorship Proposal Template designed for freelancers, small businesses, and event organizers who must quickly send out polished proposals.
It’s downloadable in Word or PDF format and covers all the basics: event details, sponsor benefits, customizable sponsorship packages, and a clear CTA. You can link it directly to Wise Business to get paid in multiple currencies with low fees—ideal for international sponsors.
🌼 Here’s why you’ll like it:
- Lay out project goals, timelines, deliverables, and financial support details
- Add tables for tiered sponsorship levels and value propositions
- Customize the formatting to reflect your brand
- Pair your proposal with Wise for global payments and easier sponsor billing
🔑 Ideal for: Freelancers, small teams, and businesses working with international sponsors who want a clean, editable template paired with simple invoicing.
A winning sponsorship proposal isn’t about fancy language, but rather clarity, structure, and demonstrating real value. These professional templates give you exactly that and the flexibility to customize every pitch for your ideal sponsors.
Whether you’re running a sports event, building out a nonprofit initiative, or planning a corporate sponsorship campaign, there’s no reason to start from zero.
Use the templates to highlight your event name, explain key benefits, and show sponsors exactly what they’re getting in return. And when you’re ready to customize even faster and manage proposals in one place.
Sign up on and simplify your entire proposal process!
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