OK, so I promised I’d do an updated story on how my new site is doing—and it’s time to deliver!
For those of you just tuning in: I’m not here to “fake it till I make it.” I’ve already built a site with a DR69 and over 60,000+ in monthly organic traffic. I walk the walk—I’ve ranked ultra-competitive keywords (keyword difficulty, i.e. KD, to 70 plus to #1 position on Google), driven serious traffic, and I’ve got the receipts. But this isn’t about that site.
This is about the new site I launched recently. I started from scratch and gave myself 90 days to “move the needle” on rankings—and I did. (You can read the original breakdown here: I Built a Niche Site and Ranked It on Google in a Short Time – Here’s How).
Now, fast forward a few months, and here’s where I stand:
-
Domain Rating (DR): 41
-
Main Keyword (“best colorful socks”): Ranked #1 on Google
-
Primary Brand Keyword (“Colorful Socks”, 13K+ traffic): Top 5 position
-
Next Target (“socks”, 425K monthly searches): Not there yet—but coming for it.
So, how am I doing it? Let’s break it down.
1. Google Is Addicted to Content—Feed the Machine
Here’s what I know: the biggest sites in my space (think Lulus) are pulling in over 4 million monthly organic visitors. Their secret? 47,000+ organic indexed pages. The takeaway? Google LOVES content. But not just any content—content that gets people to stick around.
That’s why I started publishing 120+ new blog posts per month. Yes, month.
You’re probably thinking, “Wait—how is that scalable?” The answer: I don’t write fluff. I publish data-driven reports that are:
- Valuable
- Research-based
- Link-worthy
These are statistics reports that are data-heavy packed with new 2025 industry data! Reports get backlinks. They’re referenceable. They’re helpful. People don’t just read them—they cite them. And now, I’ve already started getting organic, high-quality backlinks without begging or cold-emailing. That’s what real SEO scale looks like.
Let’s break it down even further:
-
I add graphs and visuals to every report to boost readability and visual appeal.
-
I optimize everything for the target keyword—and if you don’t know how to do this, tools like RankMath or Yoast can give you a roadmap. You don’t actually have to pay for them (Yoast charges monthly fees) but at least use their checklist!
-
Want to reverse-engineer my process? If you are curious, you can view one of my reports on the blog for the exact format—I don’t hide the structure. It includes A. Editor’s Choice (hook the reader), B. 10 Industry Relevant Statistics (elaborate on the statistics you are providing), C. Graphs (improve the visual appeal of those statistics), and D. References (maintain credibility).
This isn’t SEO fluff. It’s content that gets cited, content that gets shared, and most importantly, content that ranks.
2. Strategic Backlinks — Quality > Quantity
Now here’s something most people miss entirely.
My site has a DR41 with only 151 referring domains.
Read that again.
Most sites need 1,000+ linking domains just to cross DR40—but they’re usually building from low-authority junk. Or worse, hiring some “SEO expert” who’s still doing black hat link-building in 2025 and wondering why it’s not working.
None of this is an accident. Every link I’ve built has been:
- From top-tier sites
- Through real relationships
- Or earned via link-worthy content
I also run my own version of HARO-style outreach, pitching journalists with niche-specific insights, exclusive stats, and mini-reports. That’s how I’ve landed mentions on media sites with millions in traffic—these links aren’t just for show; they move rankings.
3. Colorful Socks: My Next Trophy Keyword
Let’s talk keywords.
Yes, I’m going for #1 on “Colorful Socks.” Right now, I’m sitting in the top 5, but this is my lowest hanging fruit worth grabbing—with 13K monthly searches, it’s a golden opportunity.
It won’t be easy—but I’m up for it.
I’m building buzz around the term, doing targeted PR, and making sure the content ecosystem around it is deep and relevant. When I go after something, I don’t rely on luck—I build the infrastructure that makes it impossible to ignore.
Once I secure that, I’ll move onto “Socks”—the big one with 425K monthly searches!
4. SEO Is Just Math—Don’t Let Anyone Fool You
At the end of the day, SEO is math. It’s just layers on top of layers—but it boils down to two pillars:
If you don’t have both, you won’t win. Period.
And don’t trust anyone who tells you otherwise. I’ve spoken to so many so-called “on-page SEO specialists” who try to convince people that backlinks don’t matter anymore. If you believe that, please take 10 minutes and go analyze the backlink profiles of the top-ranking sites in your niche.
You’ll see thousands, sometimes tens of thousands, of links from unique domains. You do need both content and links—and you need to understand how they feed off each other.
Final Note: Conversion Is a Whole Other Game
I haven’t even touched on conversion yet—that’s a whole other story for another time. But just know: all this traffic and ranking work only matters if you know how to convert visitors into customers.
Right now, I’m laser-focused on the foundation—content, authority, and SEO done right. Once that’s dialed in, we’ll talk about maximizing revenue from all that traffic.
Until then—keep watching. I’m building in real-time!
