2025 was a big year at Gain. Agencies created more content, client approvals moved faster than ever, and our tool evolved in ways shaped directly by your feedback.
As we look back on the year, we’re sharing the milestones, product launches, and moments that defined how you used Gain to scale your social media workflows.
Milestones in 2025 🚀
2025 was a big year for teams using Gain. Over the course of the year, 1.75 million social media posts were created in Gain, marking a 10% increase compared to 2024. More content, more clients, and smoother workflows all around.
Along the way:
- 755,000 posts moved through content approval workflows
- Average approval time was just 23 minutes, helping teams move from draft to approval in minutes instead of days of follow-ups and email back-and-forth
- October took the crown as the busiest month, with 73,000 posts created
In 2025, teams used Gain to plan, approve, and publish content across a wide mix of social media platforms:
- Instagram: 610,000 posts
- Facebook: 300,000 posts
- LinkedIn: 50,000 posts
- TikTok: 8,300 posts
Top 5 Features We Launched in 2025 ✨
Many of this year’s milestones were powered by features you asked for. In 2025, we focused on removing friction from content approvals, collaboration, and content management so you could move faster without losing control.
Here are the 5 biggest updates we shipped this year:
- Clients can connect and reconnect their own social channels: With this highly requested update, your clients can connect their own social channels, ending login headaches, security concerns, and allowing you to spend more time creating and publishing. Plus, we redesigned roles to clearly separate internal teams and external clients, while allowing both to take part in approvals in a way that matches real-world workflows.
- Mixed media posts and Instagram grid previews for clients: You can now combine photos and videos in a single post and give clients full Instagram grid previews during approvals for better context and faster sign-off.
- An improved Canva integration: Send videos from Canva to Gain, track approval status without leaving Canva, and push updated designs directly back into Gain.
- Bulk date changes: Update the publish date of multiple posts at once to easily reschedule campaigns or move content to a new date in just a few clicks.
- Search by keyword and content ID: Use new filters to quickly find content by keyword or search for a specific post using its unique content ID.
Launched a New Referral Program 💰
You’ve been spreading the word about Gain for years, so in 2025, we made sure you get rewarded for it.
We launched a new referral program that lets you share Gain using your personal invite link. Your friends and colleagues can get 50% off their first three months, and you can earn 10% of their subscription revenue for the lifetime of their account, up to $5,000. A win for them, and a thank-you from us.
You can find your personal referral link by clicking the gift icon in the top-right corner of your Gain account.
New G2 Badges for 2025 🏆
We’re ending 2025 with some extra shine. Gain picked up new badges in G2’s Fall 2025 Report, and every one of them comes from real feedback shared by agencies and marketers using Gain every day.
Being recognized as a Leader in Social Media Management and Content Distribution is a proud moment for our team, but it’s also a reminder of why we build the way we do. Your reviews shape our roadmap, guide our priorities, and push us to keep making Gain faster and easier to use.
Good Reads for 2026 📚
As you head into 2026, a little inspiration and planning can go a long way. If you’re thinking about what to prioritize next, these are some of our most-read and most-useful resources to help you stay ahead.
Trends to watch in 2026:
Ideas for creating content and prepping for the year ahead:
Agency advice for improving your workflows and leveling up your marketing skills in 2026:
Agency Talk🎙️
Once you’ve caught up on the reading, you should hear directly from the people shaping what’s next. We spent some time this year talking with agency leaders and social media experts about where things are headed next, especially when it comes to client approvals, collaboration, and the role of AI.
Two expert roundups worth bookmarking as you plan for 2026:
That’s a Wrap on 2025 🎬
As we close out the year, we just want to say thank you! Thank you for the feedback, the feature requests, the reviews, and for trusting Gain with your day-to-day work.
We hope the rest of the year gives you a chance to slow down, log off, and recharge. Happy holidays from everyone here at Gain. See you in 2026!
