Apple is in conversations with Google to use its artificial and specific intelligence technologies Integrate Gemini AI in Siri As a way to boost the skills of the assistant, according to Bloomberg editor and specialist in everything that is cooked in the firm of Cupertino, Mark Gurman.
The improvement of artificial intelligence technologies is today the Apple’s main objective. The company has been criticized for its slowness when joining what the industry considers a revolution in which you have to be. Although it is difficult to assess the status of each company in a technology that is changing day by day, the loss of specialists (including its LLM Language Model Chief signed by goal) or the delay in the launch of the promised functions, are not a good sign for Apple.
Apple has several ways to catch up at AI. One of them is internal development, but has the problem of time. Another of them is faster and consists of Acquire specialized companies in AI. Apple has an impressive amount of cash for any type of purchase operation and CEO Tim C0ok spoke of it in the presentation of the latest quarterly results of the company: “We are open to mergers and acquisitions that accelerate our road map.”
Do you have gemini?
Another even faster formula is Bachelor third -party solutions They are already working on the market and use them in their own applications, even if they are rivals such as Google, maximum competitor in mobility. Bloomberg talks about this this weekend in an article that may surprise, but that comes to respond to Apple’s current situation: need.
The alleged integration of Gemini AI in Siri would come in response to Apple’s difficulties to launch its ambitious update of its Siri assistant, which uses generative. The version with AI had planned its launch last spring, but it was postponed a year due to the persistent engineering problems.
The main problem has been the difficulty of merging The old and coarse base code of Siri with the modern and extensive language models. Undoubtedly, he has not helped the loss of key talent such as Ruoming Pang, the chief architect of his AI models team, who went to the finish line for a 200 million dollars.
According to Bloomberg, Google’s personalized model could be trained to run on Apple servers: «In the case of a collaboration with Siri, third -party models would be executed on Apple’s private cloud computing servers, which use Mac chips for the remote processing of AI. This means that Siri’s external models would not run on the devices themselves ».
Within Apple, the company is currently divided between using a partner and developing it internally, so the company decided to build only two versions of the assistant to see which one works. This “internal test” will allow Apple to directly compare its progress with what the competition offers.
Finally comment that before Google, it was rumored that Apple was in conversations with Anthropic and Openai To license your Claude or Chatgpt models. Apparently, the conversations stagnated for economic reasons. The startup of AI wanted a multimillionaire annual fee that would increase every year, a Price that Apple was not willing to pay.
