What Does This Mean for Brands Wanting to Reach Gen Z?
The proof is in the pudding: Gen Z likes to be online and YouTube, Instagram, and TikTok are their platforms of choice.
But even more importantly, Morning Consult’s report found that Gen Zers actively seek out new brands more than any other generation of consumers.
The content that most leads to a purchase? Reviews, hauls, and GRWMs.
So, consider creating videos that have a fun hook, yet integrate your product in a seamless way.
Draw inspiration from the rise of the TikTok “FaceTime” trend, brands collaborating with influencers for subtle product placement, or a simple tutorial.
But remember: Gen Z are quick to suss out anything that feels forced and are intentional about where they spend, so make sure your content is genuine to your brand (and that your product holds up too)!
Compared to older generations, Gen Z’s social media usage leaves more room to reach, connect, and market to them online.
If you haven’t started yet, 2024 is the perfect time to experiment.
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