Francisco Vigo is the co-founder and chief executive of GeoSurge, a London-based deep-tech AI company that tracks, improves and monitors how large language models represent businesses across markets.
In this week’s Founder in Five Q&A, Vigo discusses why enjoying your work is the difference between feeling challenged and exhausted, moving forward with your vision even if people do not initially understand it and a former life training as a pilot.
In another life you’d be?
Probably a chef, or a pilot. I actually trained as a pilot for a while, and I’ve always been drawn to disciplines that combine precision with creativity.
Cooking is similar – it’s one of the few crafts where all five senses are involved at once: sight, smell, taste, touch and even sound. In a world where more things are automated by AI, food done properly still feels human. It’s art, discipline and experimentation all at the same time….
