We take for granted the conveniences of the digital age: instant messaging, online shopping, the databases that power millions of businesses. Everything flows until something breaks and the routine stops. In companies, this failure can have devastating effects. This was confirmed by Jaguar Land Rover, which suffered a cyber attack that paralyzed its production lines. Now the scenario is repeated in Japan, where Asahi, the giant that controls about 40% of the beer markethas had to stop its activity and resort to the most basic: handwritten orders, paper documents and faxes that ring again.
The incident broke out in late September, when a ransomware attack left Asahi’s ordering and shipping systems in Japan inoperable. In a few hours, the company had to suspend activity in most of its factories and completely reorganize its logistics. The country’s supermarkets and convenience chains, including 7-Eleven and FamilyMart, warned of possible stock shortages. Although production began to resume on a limited basis, the brewer admitted that it could not guarantee timelines for returning to normality.
When a cyberattack turns off screens and forces you to return to paper
The systems that allow Asahi to process orders, coordinate deliveries and communicate with distributors were out of service following the attack. Although factories could continue producingthe company was forced to stop activity because it could not manage a single shipping order. The measure was part of the containment protocol, which included blocking servers and suspending incoming mail from abroad. In a few hours, the largest brewer in the country went from total automation to an almost complete stoppage.
Faced with the digital blockade, Asahi activated an emergency plan based on manual procedures. Orders were written down by hand, delivery notes were printed and shipping confirmations were communicated by fax, as they were decades ago. The goal was simple: keep the product flowing, even if it was limited. The brewery thus managed to partially reactivate its distribution network, while preparing the reopening of its call center. It was a slow and laborious response, but it allowed the first batches of beer to leave the factories again.
Little by little, Asahi began to commission its factories. The six brewing centers in the country returned to limited production, starting with the Asahi Super Dry line. Some soft drink and food plants were also reactivated, although at a slower pace. The company specified that its production was still far from normal and that containment measures were still in force.
The attack affected only Asahi’s domestic operations. The company clarified that its subsidiaries in Europe and the United Kingdom continued to operate without incidents. The Japanese side, which contributes around 50% of its global incomewas the only one hit. Although the geographical scope was limited, the economic and logistical effect within the country was notable.
A group called Qilin claimed responsibility for the cyberattack. We are talking about an organization that operates under a “ransomware as a service” model and that has already been involved in attacks on large companies. Asahi did not confirm that version or detail the type of intrusion. In any case, the Japanese Government maintains an investigation open to clarify what happened.
Asahi is keeping its recovery plan underway, focused on gradually restoring ordering and shipping systems. As we say, the immediate priority is normalize production and fully reopen its customer service center. Starting in mid-October, the company hopes to increase the pace of distribution and recover part of the catalog affected by delays. It has not yet set a date for full restoration, but it assures that security measures will be reinforced before returning to one hundred percent operation.
Imagenes | Asahi (1, 2) | freepik
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