Google Business Profile examples to follow

6. Google Business Profile example: hotel

To make your hotel’s Google Business Profile stand out, you must blend visual appeal, detailed information, and standout features. This shows people all they need to know about your approach to hospitality. 

Start with appealing photos of your rooms, the luxury of your spa, and unique spots like rooftop bars or private beaches. Write thorough room descriptions, from the suites to special packages, and include facilities like free Wi-Fi, room service, or complimentary breakfast. 

Source

If you offer unique amenities, like eco-friendly bathroom products or a variety of pillow choices, definitely mention those.

If your hotel has a restaurant, add a sneak peek of the menu, the hours it’s open, and pictures of popular dishes. Also, include info about attractions or events nearby. Promote any booking perks you offer, like seasonal discounts or rewards for returning guests, to help sway those still deciding.

Consider adding a virtual tour to give future guests or event planners a real feel for the place, even if they can’t visit right away. This is great for those planning big events like weddings or conferences.

Finally, include a direct link to your booking page. This makes it super easy for potential guests to reach out or book a stay, which can boost your bookings.

7. Google Business Profile example: gym

For gyms, include photos of your space and gear, so members feel at ease with your facility before they even step in. 

Start with photos of your gym’s space and equipment. Show off the cardio area, weightlifting section, and any special features like a climbing wall or outdoor workout area. 

Source

Additionally, consider offering a short video tour on your profile to help new members feel more comfortable before they visit in person.

Then, list all the services you offer like personal training, yoga, or spin classes, and mention extras like nutritional counseling, just like in this example:

Highlight the perks of joining your gym, such as flexible memberships or no sign-up fees, and include any discounts or perks at partner businesses. And if you have any special offers like trial memberships or referral bonuses, make them straightforward. These can attract new members looking to try something new.

8. Google Business Profile example: restaurant

If you own a restaurant or coffee shop, you can count on GBP to increase foot traffic at your location.

Use high-quality images to showcase what makes your spot unique, whether you’re going for a cozy, modern, or eclectic vibe. For instance, you could include pictures of customers enjoying their meals or a barista whipping up a perfect latte to show what new visitors can expect.

Source

Include additional unique features like a signature coffee blend, fusion dishes, brunch options, or even a pet-friendly patio to attract even more customers.

Then, to make your menu the star of the show, keep it front-and-center on your profile. Post your top dishes and any seasonal specialties, complete with descriptions that spark interest, just like in this example:

Additionally, highlight any locally sourced or organic ingredients you use to attract those who are health-conscious or prefer eco-friendly options.

Regularly update your profile with the latest specials and offerings. Promote attractive deals such as happy hour specials, “buy one, get one free” offers or rewards for loyal customers. These deals can determine diners to choose your place over others in the area.

If your place hosts special events like live music, trivia nights, or coffee tastings, post about them. They’re an effective draw for customers seeking more than just a meal or a drink.

9. Google Business Profile example: museum

If you’re managing a GBP for a museum or any other tourist attraction, focus your efforts on the educational and entertainment value you offer. Start with photos and videos of your exhibits, architecture, and interactive displays. These visuals should give potential visitors a real taste of the dynamic experiences waiting for them. 

Source

Next, write clear, engaging descriptions that showcase what you have to offer. You can highlight special exhibits, permanent collections, and unique features. Emphasize interactive activities, educational programs, and family-friendly aspects that set your venue apart from others. 

Keep your profile information up-to-date with the latest on opening hours, ticket prices, and any special events. Don’t forget to include details about educational resources, workshops, and family tours available at your venue. This makes your profile a valuable educational resource, appealing to schools, educational groups, and tourists.

Source

Plus, if your venue offers memberships, spotlight the benefits, such as discounts, members-only events, or priority booking for special occasions. These perks can foster long-term relationships and encourage frequent visits.

10. Google Business Profile example: beauty services

Does your salon specialize in personalized hair treatments, cutting-edge color techniques, or perhaps wellness-focused beauty services? Make these specialties the focal point of your Google profile, just like this salon does:

Source

Complete your profile with professional photos and clear descriptions to let potential clients see what makes your salon special.

Remember, a trip to the salon is as much about the experience as it is about the results. Talk about the cozy, relaxing vibe of your salon and mention any extra advantages, like the quality of the products you use or the extensive training of your staff.

On the same note, introduce your team of stylists and beauticians on your profile too. Share their qualifications, special skills, and styling specialties to build trust and give a personal touch to the client-stylist relationship before they even step in.

Lastly, make booking easy right from your Google Business Profile. Run promotions like discounts for new clients or bundle deals for multiple services on your profile to attract budget-conscious clients and boost first-time visits.

Frequently asked questions