Google will definitely eliminate Goo.GL in less than a month, which will have to be taken into account by developers and web administrators. URLs shortening service (Google Url Shortener) It will thus go to the Long list of services that Google has suppressed Throughout its history.
URL shorters have gained more relevance than ever and therefore – although it was announced for a long time – it may surprise the exit of the Goo market. With platforms such as Facebook, YouTube and others generating complex URLs and with multiple parameters, Condensated links are essential to share content efficiently through messaging applications, custom websites or QR codes.
Goodbye to Goo.gl
I was announced for a long time. Google stopped accepting new users in 2018 and suspended the service a year later, after a decade of service of this URL shorter. The company urged web developers and administrators to migrate to their new service Firebase Dynamic Links. However, FDL also ended up becoming obsolete.
The company argued that more than 99 % of the shortened links did not register traffic, which attributed to a change in the way in which people accessed the Internet. Google encouraged users to adopt what he called forms “New and innovative” Ways to navigate the web, including experiences based on progressive web applications.
Even so, Google continued to solve the GOO.GL links existing to its original destinations. But everything has an end and All URLs that use the “Goo.gl” domain will stop working completely on August 25, 2025showing a standard HTTP 404 error.
Curiously, alternatives like Tinyurlperhaps the most used service, They continue to shorten millions of links daily and do not show signs of leaving the market in the short term.
Goo’s disappearance is a hard reminder of the unpredictable Google product strategy. The company has a long trajectory by launching services, urging users to adopt them and then, discreetly, by deactivating them just a few years later.
In this long list you can cite projects of all kinds, consumption and professionals, such as connected glasses, Google Glass, the Google+ social network, that of the promising on-line Stadia game service or the Inbox email application. Goo.gl will be added in less than a month to the largest elephant cemetery in the industry.
