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World of Software > News > Google fixes worst thing about online clothes shopping with new 30-second trick
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Google fixes worst thing about online clothes shopping with new 30-second trick

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Last updated: 2025/05/20 at 7:01 PM
News Room Published 20 May 2025
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THE pain of ordering clothes online that don’t suit you could soon be a problem of the past.

Google has revealed a game-changing new trick that allows people to try on billions of garments virtually.

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Feature works on billions of productsCredit: Google
Screenshot of Google I/O '25 keynote showing body mapping technology.

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Clever tech will let you virtually try clothing on before your eyesCredit: Google

All you need to do is upload a full length body image and the “try it on” tool will magically add the clothing onto you within seconds.

The firm says its latest tech is powered by a clever image generation model which is capable of understanding the human body and the various ways we wear clothing.

It can pick up on how different materials fold, stretch and drape on different bodies to produce an authentic looking shot of you in the clothing you’ve selected.

“It preserves these subtleties when applied to poses in your photos,” said Lilian Rincon, Google’s Vice President for Product Management.

“The result is a try-on experience that works with photos of you.”

The feature is only available to test in the US for the moment.

It comes as part of Google’s major new AI Mode tool, a deeper chat-bot style addition to the main Google Search.

Shoppers will also be able to get price alerts for products so they don’t miss sales.

Users can set a price they’re prepared to pay for an item and Google will send them a notification as soon as it’s within that value.

Consumers will be able to buy the product there and then too without needing to navigate to the retailer’s website.

THIS COULD REVOLUTIONISE SHOPPING

Analysis by Jamie Harris, Assistant Technology and Science Editor at The Sun

This could mean you never have to miss a big sale never again.

We’ve all been there – spotted a cute jumper but don’t like the price, so you keep checking back in case it’s on sale (or, simply forget).

This new feature will keep tabs on that item and send you a notification as soon as the price has gone down to a price you’re happy to pay.

And better still, you’ll be able to pay for it there and then with Google, no need to go to the retailer’s own site and add to basket.

The feature is only coming to the US first but will surely come to other countries later.

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