Creating online forms can feel overwhelming, especially when you’re trying to find the perfect survey tool to get clear, actionable results. Whether you’re a small business owner collecting customer feedback or an event planner sending out RSVPs, the right survey platform can make all the difference.
That’s where the heavyweights—Google Forms and SurveyMonkey—come in.
Both are popular, reliable, and packed with advanced features, but how do you know which one is right for your needs? Is it the simplicity of Google Forms or SurveyMonkey for its customizability?
Let’s break it down and help you make the best decision for your next survey creation project.
Which is better, SurveyMonkey or Google Forms?
What Are Google Forms?
Suppose you’re onboarding new employees and need to gather important information from each one, such as contact details, equipment requests, or training preferences. Google Forms makes this process as easy as sending an email.
As part of the Google Workspace suite, Google Forms lets you create simple forms in minutes and automatically collects all responses in Google Sheets—perfect for quick data analysis without needing extra tools.
Whether you’re a business owner or an educator running a class survey, Google Forms offers a user-friendly experience without the learning curve.
Google Forms features
Google Forms may seem simple, but don’t let that fool you—it has many useful features. With a few Google Form hacks, you can increase the potential for streamlining your surveys:
1. Integration with Google Sheets
Responses are automatically organized into a Google Sheet so that you can track feedback in real time. For example, if you’re running a customer satisfaction survey, you’ll see results as they come in, ready for immediate analysis.
However, if you’re looking for a more advanced suite of tools, many Google Workspace alternatives offer enhanced customization and integration options.
2. Customizable templates
Not sure where to start? Google Forms offers a variety of Google Form templates for everything from event registrations to customer feedback forms. Just pick one, customize it, and hit send!
3. Real-time collaboration
Working with a team? You can invite colleagues to edit and contribute to your form simultaneously. Google Forms is a great option for creating forms for software teams, helping them collaborate effectively by collecting feedback, tracking project progress, or managing team requests in real time.
Google Forms pricing
- Free for anyone with a Google account
- Google Workspace Business Starter: $7.20/user per month
- Google Workspace Business Standard: $14.40/user per month
- Google Workspace Business Plus: $21/user per month
Google Forms is a great choice for simple online survey needs, especially when you’re already using Google Workspace. But what if you need more features? That’s where SurveyMonkey steps in.
What Is SurveyMonkey?
Need more than a basic form? Enter SurveyMonkey, a tool built for digging deeper into your data. Whether you’re running customer satisfaction surveys or conducting detailed market research, SurveyMonkey offers a suite of features designed for serious data collection and analysis.
For entrepreneurs, educators, and market researchers who need more flexibility and control, SurveyMonkey provides advanced tools to build highly customized surveys and gather meaningful insights.
SurveyMonkey features
SurveyMonkey’s features cater to those looking for more than just simple surveys:
1. Advanced customization
Want your survey to look professional? With SurveyMonkey, you can fully customize your forms with your own branding, question logic, and even skip logic to show specific questions based on user responses.
For example, if a customer selects ‘Dissatisfied’ in a product feedback survey, you can trigger follow-up questions asking why.
2. Detailed reporting and analytics
After you’ve gathered responses, SurveyMonkey doesn’t just leave you with raw data. You can create in-depth reports with charts, graphs, and real-time analytics.
Imagine you’re conducting employee engagement surveys and need to share results in a meeting—SurveyMonkey’s reporting tools will have you covered, allowing you to present your findings with just a few clicks.
3. Ready-to-use templates
Not sure how to start your survey? SurveyMonkey offers a variety of pre-built templates for everything from event planning to customer research. If you’re gathering customer feedback, their feedback form templates can save you time and ensure you’re asking the right questions to gather useful insights.
SurveyMonkey pricing
- Free
- Team Advantage Plan: $25/user per month
- Team Premier Plan: $75/user per month
- Standard Monthly: $99/month
- Cloud (Individual Plan – Advantage Annual): $468/year
- Cloud (Individual Plan – Premier Annual): $1428/year
- Enterprise: Custom pricing
SurveyMonkey offers more in-depth features but comes at a higher cost. If your goal is deep data insights and custom branding, it’s worth considering.
But how does it compare with Google Forms for your specific needs?
Google Forms vs. SurveyMonkey: Features Compared
Choosing between Google Forms and SurveyMonkey isn’t just about picking a tool—it’s about finding the right form builder software that helps you work smarter, not harder.
Whether you run quick employee feedback surveys or conduct detailed market research, knowing which form builder software best suits your needs can save you time and frustration.
Let’s take a look at how these two tools compare in the areas that matter most:
| Feature | Google Forms | Survey Monkey |
| Visual collaboration | Yes | Yes |
| Templates | Pre-designed and intuitive | Extensive and customizable |
| Real-time collaboration | Yes | Yes |
| Integrations | Google Workspace only | Multiple platforms |
| Facilitation tools | Basic (comments, real-time collaboration) | Advanced (polling, voting, timers) |
| Customization | Limited (colors, logo) | Extensive (branding, layout) |
| Logic features | Basic (multiple-choice, short answers) | Advanced (skip logic, question branching) |
| Data reporting and analytics | Basic (Google Sheets) | Advanced (built-in charts & reports) |
| Free plan | Yes | Yes, with limited features |
Now let’s compare their differences in detail:
Feature #1: Ease of use
Google Forms: When you need a survey done yesterday, ease of use is everything. Google Forms is the definition of simple—you can have a survey up and running in minutes.
For example, if you’re a teacher creating a quiz or a marketer gathering feedback after a product launch, Google Forms’s drag-and-drop interface makes the process quick and painless.
SurveyMonkey: On the other hand, SurveyMonkey gives you more control but takes a little longer to master. Do we need to show different questions based on how someone replies? SurveyMonkey’s skip logic feature is perfect for that.
It’s ideal for deeper surveys, like market researchers digging into customer behavior, but it comes with a learning curve.
Winner: If speed is your top priority, Google Forms is the clear winner. However, SurveyMonkey might be worth the extra time if you need more customization and control.
Feature #2: Customization and branding
A survey isn’t just about collecting responses—it’s an extension of your brand.
Google Forms: Offers basic customization, allowing you to change the background color and add a logo, but that’s about it. This might work if you run an internal survey or collect student responses.
SurveyMonkey: Lets you go all out with custom branding, from adding your logo to customizing the colors and layout. For instance, if you’re running a customer satisfaction survey, you can ensure the survey feels like a seamless part of your brand experience.
Winner: SurveyMonkey’s design options give it a definite edge if you want to impress your audience.
Feature #3: Data collection and analysis
Both tools perform well but in different ways.
Google Forms: Integrates effortlessly with Google Sheets, giving you real-time access to responses. For example, you’ve just launched a new product and sent out a feedback survey to your customers.
As responses come in, they’re automatically compiled into a Google Sheet, allowing you to analyze satisfaction scores or identify potential product improvements quickly.
SurveyMonkey: Takes analysis further with built-in survey analysis software, offering charts, graphs, and advanced reporting.
Winner: If you’re managing customer support and need to analyze feedback trends over time, SurveyMonkey’s reporting features allow you to generate polished, easy-to-read reports—no exporting needed.
Google Forms vs. SurveyMonkey on Reddit
When choosing between Google Forms and SurveyMonkey, sometimes the best insight comes from those who use these tools daily. So, we turned to Reddit to see what real-world users are saying—and their feedback offers some valuable insights.
For those who prioritize simplicity and seamless integration, Google Forms wins praise. Reddit user catcheroni sums it up perfectly:
This makes Google Forms a go-to option for users who need a quick, no-fuss way to gather responses and instantly analyze the data in Google Sheets.
On the other hand, SurveyMonkey also has loyal users who appreciate its balance of ease and functionality. As Reddit user torresburriel puts it:
This feedback highlights SurveyMonkey’s strength in providing an intuitive experience for both survey creators and respondents, especially when looking for more advanced customization.
So, what’s the verdict? Both tools have their strengths depending on your needs, but hearing directly from users gives you a clearer idea of which one could be the best fit for your projects.
Meet —The Best Alternative to Google Forms vs. SurveyMonkey
If Google Forms or SurveyMonkey don’t offer the advanced features or flexibility you need, it may be time to explore other options. Plenty of Google Forms competitors and SurveyMonkey alternatives are available, but one stands out—.
allows you to create forms, automatically converts responses into actionable tasks, integrates seamlessly with workflows, and offers real-time data analysis through customizable dashboards.
It’s a complete solution that goes beyond simple form creation.
Here’s how can simplify your work:
1. Form View
When gathering customer feedback, instead of manually entering responses into a separate system, Form View automatically turns those responses into tasks for your team.
The ability to apply conditional logic in forms makes it even more powerful—allowing you to show specific questions based on previous answers, ensuring you capture more relevant data from your respondents.
Each submission becomes an actionable task that your team can immediately work on, streamlining the entire process.
For example, say you run an online store and send out post-purchase surveys. With Form View, each response, whether it’s a positive review or a complaint, becomes a task assigned to the relevant team member. This eliminates manual tracking and ensures nothing slips through.
2. Task management
The real power of lies in its ability to connect everything. When someone submits a form, you can automatically turn it into a Task, assign it to a team member, and set deadlines.
Let’s say you’re running a customer feedback survey after a product launch. Instead of manually sorting through responses, Tasks can automatically assign each response as a task to the relevant department.
For example, positive feedback can be routed to marketing for testimonials, while product issues can go straight to customer support for follow-up. This way, no feedback is missed, and each task is tracked from start to finish.
In other words, unlike traditional survey tools, goes beyond form creation and integrates directly with its task management software, making it perfect for teams that need to take action based on feedback received.
Whether you’re managing customer feedback or internal requests, ensures that every submission is handled efficiently and tracked from start to finish.
3. Feedback templates
also offers ready-made solutions, like the Feedback Form Template. This template is perfect for collecting and organizing feedback in one place.
Whether gathering employee feedback or surveying users about your product, the feedback is instantly structured for easy analysis. You can customize it to suit your needs, ensuring you get the desired data.
For example, say you lead a customer success team and send a feedback survey about a new feature. The feedback form template categorizes and prioritizes each response, making it easy to identify which issues to tackle first.
In addition, the Overall Recommendation Board View will give you a space to brainstorm and store all of your feedback-related ideas.
4. Automations and analytics
goes beyond forms—it automates the entire process. With Automations, you can set workflows based on survey responses.
For example, if someone selects a negative response, can automatically assign a follow-up task to your customer support team. Or, if a survey reveals a high-priority issue, you can trigger an alert for immediate action.
But that’s not all—’s Dashboards give you real-time insights, so you can monitor trends, track response rates, and visualize your data without leaving the platform.
Need to present survey results at a meeting? The built-in Dashboards allow you to generate reports in seconds, making your data instantly actionable.
isn’t just a tool—it’s a complete solution for teams that need to do more with their surveys.
If you’ve outgrown the limitations of Google Forms and SurveyMonkey, ’s ability to integrate forms, tasks, automations, and real-time insights makes it a game-changer for anyone looking to turn data into action.
Create Efficient Forms and Surveys with
Both Google Forms and SurveyMonkey offer unique advantages, making them suitable for different use cases.
Google Forms is a great free tool for simple surveys and forms with basic features within the Google ecosystem. SurveyMonkey is ideal if you want to create surveys with more advanced features and reporting.
, on the other hand, provides a powerful combination of form building and project management, making it a versatile choice for teams that need to collect and analyze data within their workflows.
’s integrated approach means that every survey submission is not just data—it’s a step toward improving your business. Whether it’s tracking responses in real time, automating workflows based on feedback, or creating visual reports, helps you get things done faster and smarter.
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