Google’s jumping headfirst into Hollywood. The tech giant just unveiled a new film and TV production initiative called “100 Zeros”. Google is teaming up with talent powerhouse Range Media Partners to co-produce original content that utilises the cutting-edge AI and spatial computing tools that Google already has.
Google’s new attempt at blending storytelling with technology is all about encouraging and spreading their AI and spatial computing tools. Google has signed a multi-year partnership with Range Media Partners (the people behind titles like A Complete Unknown and Longlegs) to make 100 Zeros an immediate attraction for audiences. Google plans to scout, fund, and co-produce projects that explore or integrate its evolving technologies. Their main motive is to push AI and virtual spaces, wrapped in gripping film or TV narratives.
The initiative has already begun, as 100 Zeros backed the marketing for Cuckoo, an indie horror flick that stirred buzz last year. It’s also listed as a co-producer on the project via Letterboxd.
📢 Alphabet Launches ‘100 Zeros’ Film & TV Division!
Business Insider reports that Alphabet ( $GOOGL ) has officially launched 100 Zeros, a new film and television production initiative, marking the tech giant’s bold move into original entertainment content
— TENET RESEARCH (@tenet_research) May 5, 2025
Hollywood is still catching its breath after the double strike in 2023 that halted productions and inflated budgets. On top of that, the new U.S. tariffs on foreign-made films have further complicated things for studios. Google sees this as an opportunity to step in and support creative productions by leveraging its technology.
The company is also doubling down on its earlier deal with Range Media. Just last month, it was revealed that they would co-commission films centered around artificial intelligence over the next 18 months. The first two films, Sweetwater and LUCID, are set to release later this year.
Google has previously tried to enter this space with YouTube Originals, but that effort missed the mark. 100 Zeros, on the other hand, is a completely different approach. Instead of hosting projects on YouTube, Google plans to sell them to traditional players like Netflix, Amazon Prime and other top streaming platforms.
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