Google is renewing its main logo a decade later. The new ‘G’ may seem quite similar to first sight, but presents key differences with the previous one and the changes aim to be the design language to be used in the renewal of the rest of the logos that represent their multiple services.
The brand image It is a great value for any company and especially for the great technological ones that take care of it. A simple logo creates a strong connection with the brand and its customers. Apple’s bite apple is the biggest example of this. Similarly, Google renewed yours in 2015, opting for a multicolored “G” icon to represent the technological giant and its ecosystem.
This icon has almost a decade present, providing a more simplified image to the company’s various products. Now, amid constant changes in the market with the AI revolution and also with its own problems to solve, the company has finally decided to change the colored G logo for a new G rainbow to achieve a renewed image.
Google has experienced with different shapes and styles over the years to enhance its brand image, but during the last decade it has remained faithful to a multicolored “G” icon that has become familiar and is associated with Google’s services. The company has decided to mark the end of an era updating the logo and opting for a renewed image which better represents the integrations of AI and focuses on modern designs.
Google now opts for a more fluid design that fuses the colors, giving it an rainbow tone and making it The logo seems more unified and modern. This design change is subtle, but it looks more cohesive and better represents the company’s ecosystem, reflecting the evolution of its direction and products. The new color style, more unified, it is visually more fluid and refreshing.
The new image was initially seen in the Google search application for iOS, but later its launch was also announced for Android, specifically for version 16.18 beta of the search application. Although we cannot be sure if this change will last or if it is only temporary, it is not known if the new logo will replace the current four colors in all service and Google applications.
We will have more details in the Google I/O 2025, the Conference for Developers that will be held between May 20 and 21.
