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World of Software > News > Google slashes price of ‘no ads’ YouTube plan for all Brits by £60 a year
News

Google slashes price of ‘no ads’ YouTube plan for all Brits by £60 a year

News Room
Last updated: 2025/05/22 at 5:49 PM
News Room Published 22 May 2025
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GOOGLE is offering a discounted way for Brits to way to watch YouTube without ads.

Normally you’d have to pay £12.99 for a YouTube Premium membership – but now there’s a cheaper option.

3

YouTube viewers will soon start seeing a new option for cheaper ad-free viewing in the UKCredit: The Sun / Google / YouTube

The tech giant has finally launched its YouTube Premium Lite plan in the UK, The Sun can confirm.

This discounted plan first launched in the US back in March.

And now Google has confirmed that it’s finally rolling out to Brits.

The Sun can confirm that the offer is now live in the UK, with pricing set at £7.99 a month.

That means you’re paying £5 less each month versus the Premium plan, saving you £60 a year.

It’ll remove ads on most YouTube clips, but won’t take them off music videos.

“We’ve been testing Premium Lite to make sure we have the right balance of features and benefits for those viewers who want to watch most videos ad-free,” said Google’s Jack Greenberg.

“Whether it’s gaming, comedy, cooking or learning.

“For users who want ad-free music on YouTube and YouTube Music, plus offline and background play, we recommend the Premium plan.”

Google says that ads will vanish from “most YouTube and YouTube Kids videos”.

Me at the Zoo – Relive the magic of first video ever posted on YouTube

Premium Lite will work on any device, including your phone, laptop, and TV.

But you might still see ads on music videos, Shorts, and when you’re searching or browsing YouTube.

The US pilot began on March 5, 2025, and now it’s rolling out more globally.

“We’re happy to share that we’re expanding Premium Lite to viewers in Mexico, Argentina, Brazil, Canada and Great Britain next,” a YouTube community manager explained.

Google and YouTube logos.

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Google, which owns YouTube, says it’s rolling out the new plan nowCredit: Google

“We’re slowly rolling this out over the next couple days, so hold tight.”

You can check if the new plan is available to you by going to this link.

It’s still possible to buy YouTube Premium in the UK for the full £12.99 monthly fee.

This gets you several additional perks, not least the ability to watch all music videos ad-free.

YOUTUBE PREMIUM VS PREMIUM LITE

Here are the differences at a glance…

YouTube Premium Lite

  • Ad-free YouTube videos (mostly)
  • Ad-free YouTube Kids (mostly)

Price: £7.99 per month (Cancel anytime)

YouTube Premium

  • Ad-free YouTube videos (totally)
  • Ad-free YouTube Kids (totally)
  • Ad-free YouTube Music app
  • Download and play offline
  • Background Play

Price: £12.99 per month (Cancel anytime)

Picture Credit: Google / YouTube

You’re also able to download content for offline playback with YouTube Premium.

And the pricier plan also gets you the ability to play content in the background.

Just last month, YouTube’s first-ever video reached its 20-year anniversary.

And the streaming giant recently confirmed plans to showcase a major sports event for free.

YouTube Premium logo

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YouTube has started offering a cheaper alternative to its main YouTube Premium planCredit: Google / YouTube

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