By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
World of SoftwareWorld of SoftwareWorld of Software
  • News
  • Software
  • Mobile
  • Computing
  • Gaming
  • Videos
  • More
    • Gadget
    • Web Stories
    • Trending
    • Press Release
Search
  • Privacy
  • Terms
  • Advertise
  • Contact
Copyright © All Rights Reserved. World of Software.
Reading: Google swears it isn’t destroying the web with AI search
Share
Sign In
Notification Show More
Font ResizerAa
World of SoftwareWorld of Software
Font ResizerAa
  • Software
  • Mobile
  • Computing
  • Gadget
  • Gaming
  • Videos
Search
  • News
  • Software
  • Mobile
  • Computing
  • Gaming
  • Videos
  • More
    • Gadget
    • Web Stories
    • Trending
    • Press Release
Have an existing account? Sign In
Follow US
  • Privacy
  • Terms
  • Advertise
  • Contact
Copyright © All Rights Reserved. World of Software.
World of Software > News > Google swears it isn’t destroying the web with AI search
News

Google swears it isn’t destroying the web with AI search

News Room
Last updated: 2025/08/06 at 3:41 PM
News Room Published 6 August 2025
Share
SHARE

Google says its AI search features aren’t tanking website traffic despite recent reports suggesting otherwise. In a blog post published on Wednesday, Google Search head Liz Reid says click volume from the search engine has remained “relatively stable” when compared to the same time last year — though some types of websites are getting more clicks and others are getting less.

Reid’s argument that AI is actually helping the web comes just weeks after Pew Research published a report that said people are “less likely” to click on links when Google presents them with an AI Overview, or the AI-generated summary that appears at the top of Search. In her post, Reid says Google’s findings contradict third-party reports that are “often based on flawed methodologies.”

Recent changes to Google Search have sent ripples throughout the digital media industry. A recent report from The Wall Street Journal detailed how Business Insider, The Washington Post, and HuffPost have faced a decline in traffic in the wake of ChatGPT, Gemini, and Copilot that has led some outlets to lay off staff. On top of that, shifts in Google’s algorithms have resulted in independent websites struggling to stay in search results.

Changing search patterns have brought about “decreased traffic to some sites and increased traffic to others,” with websites with forums, videos, podcasts, and “authentic voices” benefitting the most, according to Reid. Users are also more likely to visit sites containing in-depth reviews, original posts, or thoughtful analyses. “We continue to send billions of clicks to websites every day and believe that Search’s value exchange with the web remains strong,” Reid says.

Reid adds that while some users might not click citations within AI Overviews, people who do click through may spend longer on the website to learn more about a topic. “An AI response might provide the lay of the land, but people click to dive deeper and learn more, and when they do, these clicks are more valuable,” Reid says.

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Twitter Email Print
Share
What do you think?
Love0
Sad0
Happy0
Sleepy0
Angry0
Dead0
Wink0
Previous Article ‘The hustle factor is real’: Why this fast-growing Seattle startup is packing its bags for Palo Alto
Next Article These Are the Best TVs We’ve Seen This Year
Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Stay Connected

248.1k Like
69.1k Follow
134k Pin
54.3k Follow

Latest News

A key YouTube feature broke for Android users
News
Create Custom Logos Using TypeDance’s 5-Step Process | HackerNoon
Computing
Relax, You’re Probably Getting Enough Protein
Gadget
Bill Gates business card up for auction, with significant date from Microsoft’s early days
Computing

You Might also Like

News

A key YouTube feature broke for Android users

1 Min Read
News

Microsoft’s Autonomous AI Agent Might Detect Malware Without Human Assistance – BGR

7 Min Read
News

Apple’s $100 billion investment has almost nothing to do with US iPhone manufacturing

12 Min Read
News

Earnings Season Makes It Clear: AI Is the Only Game in Town

11 Min Read
//

World of Software is your one-stop website for the latest tech news and updates, follow us now to get the news that matters to you.

Quick Link

  • Privacy Policy
  • Terms of use
  • Advertise
  • Contact

Topics

  • Computing
  • Software
  • Press Release
  • Trending

Sign Up for Our Newsletter

Subscribe to our newsletter to get our newest articles instantly!

World of SoftwareWorld of Software
Follow US
Copyright © All Rights Reserved. World of Software.
Welcome Back!

Sign in to your account

Lost your password?