Timo Boldt is the co-founder of Gousto, an online meal kit subscription company headquartered in London.
In this week’s Founder in Five Q&A, Boldt discusses why entrepreneurs must learn not to take rejection personally, making every minute of every day count and why machine learning remains an underrated technology to this day.
What advice would you give to a first-time founder?
Rejection is part of the game—don’t take it personally. It just makes the wins that much more rewarding. What matters is staying laser-focused on the problem you’re solving, and relentlessly chipping away at anything that stands in the way of adoption.
At Gousto, we weren’t just launching a product—we were creating a new category. That meant reshaping habits and shifting how people thought about dinner. We believed that if we kept improving the customer experience—more choice, better convenience, great value—we’d not only win, we’d expand the market itself….
