Elon Musk’s xAI launched in 2023 with ambitions to take on OpenAI. But he now appears to be hitting the reset button on the startup.
On Thursday, Musk tweeted, “xAI was not built right first time around, so is being rebuilt from the foundations up. Same thing happened with Tesla,” which he took over from its original founders.
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It’s not a great sign for xAI, which has lost most of its original co-founders, including Guodong Zhang, who announced his departure yesterday. Business Insider reports that only two people of the original 11-member co-founding team are left, in addition to Musk. Perhaps to fill the void, two engineering leaders at AI coding provider Cursor announced they are joining xAI. Musk also says he’s digging through past job applications that the startup previously rejected. “Many talented people over the past few years were declined an offer or even an interview,” he wrote.
The rebuild comes after xAI was absorbed into SpaceX, which has grand ambitions to operate a network of orbiting data centers spanning up to 1 million satellites. To fund the project, SpaceX is preparing an IPO expected to generate tens of billions, which could be funneled into xAI.
Musk’s xAI, which technically owns and oversees X/Twitter, is perhaps best known for the Grok chatbot. But the startup faces major competition from OpenAI, Anthropic, and Google. It’s also stumbled into big controversies, like when it generated sexualized images of women and minors. At the same time, xAI has reportedly been burning about $1 billion in cash per month, raising concerns that it’ll eventually run out of money as it builds new AI data centers.
Last year, Musk also announced an ambitious effort to take on Microsoft through a project called “Macrohard,” which focused on creating AI agents capable of developing high-quality software. But it appears that is facing changes as well. On Wednesday, Musk indicated that Macrohard was merging with Tesla’s efforts to develop the software for the upcoming Optimus robot.
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“Macrohard or Digital Optimus is a joint xAI-Tesla project, coming as part of Tesla’s investment agreement with xAI,” he tweeted. The idea is to use xAI’s Grok as navigation software to help control the still-in-development Optimus bots.
“You can think of it as Digital Optimus AI being System 1 (instinctive part of the mind) and Grok being System 2. (thinking part of the mind),” Musk wrote, later adding: “In principle, it is capable of emulating the function of entire companies. That is why the program is called MACROHARD, a funny reference to Microsoft.”
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I’ve been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I’m currently based in San Francisco, but previously spent over five years in China, covering the country’s technology sector.
Since 2020, I’ve covered the launch and explosive growth of SpaceX’s Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I’ve combed through FCC filings for the latest news and driven to remote corners of California to test Starlink’s cellular service.
I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. Earlier this year, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.
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