Why TikTok is essential for your small business?
When used properly, TikTok can be an effective medium for small companies to communicate with their old and new customers.
Here are a couple of reasons why TikTok is essential for small business owners:
- Diverse audience
- Engagement and interaction
- Other creative opportunities
1. Diverse audience
TikTok’s sprawling user base of 1.6 billion offers a golden opportunity for small businesses to pinpoint and engage with their specific target market.
The platform’s diversity in age, interests, and demographics means there’s a niche for every brand.
From fashion to finance, pets to DIY, TikTok’s wide-ranging content spectrum ensures that once you get started with the platform, you can connect with influencers who resonate with your brand storytelling and values rrand reach an audience tailored to your business needs.
This unique mix makes TikTok one of the best social media channels for small businesses aiming to expand their customer base in a highly targeted manner.
2. Engagement and interaction
TikTok’s features that enable user engagement (share, like, comment, report, duet & stitch) have proven to be a game-changer for small businesses.
The platform’s algorithm customizes the TikTok content stream based on individual user interests, successfully captivating its audience for extended periods.
The platform’s continuous stream of short, engaging videos, complemented by easy sharing and commenting features, makes for a highly interactive environment.
3. Other creative opportunities
Having a TikTok business account gives you the opportunity to showcase your unique products and services on the platform in creative and innovative ways.
For instance, small businesses can engage with their audience through the duet function, adding a collaborative and interactive element to their content.
Companies can also highlight their offerings by sharing live demonstrations, providing DIY tips that use their products, or posting funny clips enhanced with visual effects.
These actions not only present products in an engaging and relatable manner but also help build a community around the brand, making its TikTok marketing strategy more effective and memorable.
5 top small business TikTok marketing tips
As a small company owner, TikTok’s vast reach may help your brand recognition substantially.
Here are some TikTok tips for small businesses:
- Participate in trends
- Leverage micro-influencer collaborations
- Take advantage of relevant and popular TikTok hashtags
- Run TikTok ads
- Repurpose your videos and share them on TikTok
1. Participate in trends
People love trending content; that’s why it’s trending in the first place, right? One of the most effective ways to gain visibility on TikTok is to participate in popular trends. From dance challenges to comedic skits, trends on TikTok are guaranteed to capture the attention of millions of users worldwide.
To be able to join TikTok trends, it’s important to stay active on the platform and keep an eye on the latest challenges and viral videos. Pay attention to the “For You” page to see what content is gaining popularity and what the current trending sounds are.
Following TikTok accounts from similar niches and competitors and engaging with their content can also help you get a sense of what’s trending in the TikTok community. Once you know which trend to jump on, create video content that aligns with it. You can follow the trend to the letter or, better yet, put your unique spin on it.
Here’s how Taco Bell jumped on a popular TikTok trend:
Source
You can add your personal touch via unique editing techniques or a witty caption to help you gain attention and make your videos more memorable.
2. Leverage micro-influencer collaborations
Micro-influencers are social media personalities with a smaller, yet highly engaged following, typically ranging from a few thousand to tens of thousands of followers.
For small businesses marketing budgets, forming partnerships with these micro-influencers often proves to be a more cost-effective strategy than engaging with larger TikTok influencers or celebrities.
Here’s how to leverage TikTok influencer marketing in your strategy:
- Research hashtags and trends: Begin by exploring popular hashtags and trends relevant to your industry on TikTok. This approach helps pinpoint users who are already producing content that resonates with your niche.
- Evaluate influencers: Carefully assess potential micro-influencers by looking at their follower count, engagement rates, and the quality of their content. This evaluation is important for understanding their impact and ensuring they align with your brand values and target demographic.
- Initiate engagement: Reach out to potential micro-influencers with a personalized message. Express your interest in their content and propose a collaboration that benefits both parties. Alternatively, consider using an email finder tool to obtain their contact details and follow up with a thoughtful email proposal.
Incorporating TikTok influencers with smaller audiences but high engagement into your video strategy can significantly amplify your brand’s visibility.
Source
Micro-influencer @paola.ochoaa above, for instance, is a great fit to create user-generated content for small business Frame, given her fashion-focused content.
3. Take advantage of relevant and popular TikTok hashtags
TikTok hashtags serve as a powerful mechanism for small businesses to amplify their presence.
Integrating relevant and trending hashtags into your engaging video content can significantly increase your videos’ visibility, attracting a broader audience and potentially new customers.
Here’s how you can use TikTok hashtags for your business:
- Select appropriate hashtags: Effective use of hashtags involves targeting those that your desired audience follows. While creativity is encouraged, ensuring some alignment with the content and the hashtag’s general theme or existing audience expectation is beneficial.
- Discover popular hashtags: Use third-party tools for hashtag research or manually scout for popular hashtags. This process involves observing the hashtags used in trending videos and selecting those that resonate with your brand and content strategy.
- Incorporate hashtags in captions and descriptions: Using the chosen hashtags in your video captions and descriptions not only helps the TikTok algorithm categorize your content but also enhances its recommendations to users with aligned interests.
A good hashtag strategy is part of your TikTok SEO, as it improves your chances of appearing as a search result related to your niche.
Check out these hashtags used by digital planning agency The Werk Life to boost its small business TikTok account growth:
Source
To maximize the reach and longevity of your content, it’s important to use a mix of trending and evergreen hashtags. This will ensure that your content remains relevant and visible over time, differentiating you from other small businesses.
