Android smartphone vendor OnePlus has denied that it has launched its last smartphone. The brand, owned by Oppo, was reported to have been wound down thanks to falling shipments (down 20 percent according to some reports), an ending of relationships (not least its camera partnership with Hasselblad) and cancelled releases.
The story came from this report by Android Headlines that further alleged the headquarters had been shuttered and workforce slashed. But it has since been denied by Robin Liu, CEO of OnePlus India. He said in a tweet (below): “I wanted to address some misinformation that has been circulating about OnePlus India and its operations. We’re operating as usual and will continue to do so. Never Settle.”
Yet if it were confirmed that OnePlus had been wound up, it wouldn’t be a surprise. After OnePlus and Nothing founder Carl Pei left in late 2020, the brand seemed to lose serious momentum. Oppo moved OnePlus in-house rather than being separate. The parent company seemingly prioritised its own brand in Europe and was forced to deny it would turn its back on Europe.
Oppo also canned separate development on OnePlus’ OxygenOS, bringing it onto the same codebase as Oppo’s ColorOS (the software is now virtually identical).
However, with no footprint in the US, Oppo seemed to go back on its earlier decision and put more energy into OnePlus, not least with the excellent OnePlus Open foldable – which we learned recently was not getting the follow-up that we expected in late 2025. Rumors also recently suggested the OnePlus 15s had also been canned.
OnePlus has single percentage points of market share in India where it has traditionally perceived to be strong (alongside China), but it is well behind many other vendors, not least Oppo itself. In the US, the stats suggest that share remains low, but then it is for everyone aside from Apple and Samsung. And then there are the shortages of memory and chips and subseqent price rises that are set to besige the tech industry during 2026.
Oppo has also recently taken over another spin-off brand, the budget-oriented Realme, as reported by 36kr.com.
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