Advertisements that we don’t want to show? If American football does not have many fans in our green lands, the competition attracts many eyes. First for its exclusive trailers, then for the inventiveness of the brands who invest millions in television spots carried by big names from the small or big screen.
Internet service providers, restaurant chains and even tech giants. Here are the best and worst of the 2026 vintage.
“Jurassic Park… Works”
Nostalgia is a powerful advertising engine and the access provider Xfinity understands this well. In 2020, it was Bill Murray who reunited with the marmot for a Jeep commercial. 2026 is the turn of Jurassic Park to reopen its doors.
Subscribe to WorldOfSoftware
In a one-minute advertisement, the American brand enjoys diverting the course of Spielberg’s film to tell how the film could have been if John Hammond had a good internet connection. All the references are there and we must admit, we have seen worse in terms of digital rejuvenation.
“Unavailable”
After The Favorite, Poor Creatures et BugoniaYorgos Lathimos brings back Emma Stone for a Squarespace ad. Quite clever, she immortalizes the disappearance of the domain name “Emma Stone” in black and white.
“Love at first bite”
Sabrina Carpenter’s love life has just taken an unprecedented turn, to say the least. Pringles brings in the singer for a rereading of Frankenstein with a potato man. It’s weird…but it works.
“The Choice”
This is the ultimate betrayal that Pepsi has chosen to immortalize… and without AI. The drink brand steals the bear from its rival Coke for simple and effective advertising. Pop culture point, the ad even makes a reference to the incident at the Coldplay concert.
“Good Will Dunkin”
Dunkin’, an American donut chain, plays with the friendship between Matt Damon and Ben Affleck and offers a funny rereading of Good Will Hunting. Here, Will is played by Affleck, who works at a Dunkin’ restaurant. He is not the only guest star, since Matt LeBlanc, Alfonso Ribeiro and Jennifer Aniston are also there.
“Will Shat”
A good pun isn’t always worth it, and William Shatner learned that the hard way in the Kellogg’s ad. The actor of Star Trek is at the epicenter of an advertisement for Raisin Bran cereals known for their positive effect on transit. Will Shat in English, refers to… and you get a bad taste spot.
“You can just build things”
OpenAI misses the point… again. Sam Altman’s company has decided to highlight human innovation in its advertising for artificial intelligence. At a time when the question of intellectual property is central to AI, there is something very cynical about immortalizing a human who reads or draws.
Add to this that the sequence uses the soundtrack of one of the most famous postapocalyptic films (28 days later) and you get a spot next to the plate. You can “just building things”…by plundering the work of others.
🟣 To not miss any news on the WorldOfSoftware, follow us on Google and on our WhatsApp channel. And if you love us, .
