Higgsfield launches ‘vibe’ editor for creating motion graphics – News

Generative artificial intelligence startup Higgsfield Inc. today announced the launch of a no-code “vibe” generator for motion graphics that allows nontechnical users to produce animations and the underlying code.

The company said this is the first in a series of what it calls “vibe editing” for business users and creative professionals who want to act as one-person or small studios.

Called Higgsfield Vibe Motion, the new tool is designed for marketing, demonstrations, visualizations and more.

Imagine the kind of animations seen in dynamic logos that shift and change across websites, or video presentations with animated transitions that can take agencies weeks or months to develop with an excess of $30,000 in spend, or New York Times-level infographics with data flying across the screen, visualizing pie charts, bar graphs and numbers.

According to the company, the software can cut these extraordinary budgets and times down from tens of thousands of dollars and weeks to as little as 10 minutes and $10 per video.

“Every previous AI tool focused on internal development,” said Chief Executive Alex Mashrabov. “We’re solving distribution and visibility. Teams can now build with Cursor, ship with Vercel and market with Higgsfield. The AI-native business workflow is now full-cycle.”

The company said the toolkit is aimed at small teams, or even solo founders, to provide them with what they need to drop directly into the AI-driven workflow and low-code solution paradigm.

AI coding tools such as Cursor have driven a new era where individual can build entire software products without engineering teams. Higgsfield wants to become the next tool for marketing presence and brand awareness.

Higgsfield already provides an AI-powered video reasoning engine capable of turning ideas into finished cinematic videos using a logic engine and third-party models. The company said it is putting its developmental expertise to the test by building toward a full “vibe editing” capability by allowing individual creators to control the entire video and animation process.

Already, numerous digital professions have been affected by AI tooling. Gartner Inc. predicted that by the end of 2026, 40% of enterprise applications will integrate task-specific AI agents, up from 5% in late 2025. This level of AI transformation will likely have a profound impact on every level of professional work.

Higgsfield said Vibe Motion is available starting today, with professional plans beginning at $17.40 per month.

Image: Higgsfield