Hot on the heels of last year’s Barbie flip phone, HMD is back with more niche phones to appeal to those whose preferences and needs fall outside the regular iPhone/Android flagship binary.
Some companies rocked up at Mobile World Congress 2025 here in Barcelona with no new phones to show off — but not HMD. It brought its A-game to the mobile show, with a shed-load of fresh products.
HMD, short for Human Mobile Devices, is best known for making Nokia phones. Perhaps it’s no surprise that the company is once again releasing an update of the classic Nokia phone — the 3210 — but this time in the colors of Barcelona Football Club.
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Nokia 3210 FC Barcelona edition
HMD’s partnership with Barcelona has resulted in a number of special edition phones.
The company has an ongoing partnership with the elite European soccer team, announcing its first FC Barcelona-themed device last year. This latest update to the 3210 includes hidden messages from players, custom wallpapers and the classic mobile game Snake, this time played on a football pitch. I took it for a whirl at HMD’s launch event at Barcelona’s Camp Nou Stadium, and it turns out I’m just as bad as ever at the simple but addictive game.
The HMD Barça Fusion, meanwhile, is a collector’s edition smartphone engraved with the signatures of 11 of the club’s star players. HMD also promises Easter eggs that will appeal to fans, and you can even be woken up by the voice of one of your favorite players in the morning.
The HMD Barça 3210 will cost £79 in the UK (around $100 converted), and the HMD Barça Fusion will cost £229 ($290), with exact availability dates and countries still to be confirmed.
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HMD Fusion X1 phone for teens
Not a Barcelona fan? One of HMD’s other phones might be a better fit for you. The Fusion X1 is the company’s first smartphone for teens, created off the back of its Better Phones Project — an effort to bring families into the process of designing devices.
The Fusion X1 allows parents control over kids’ phones with a monthly Xplora subscription. This allows parents to control internet browsing and social media, in addition to a School Mode. The subscription also provides continuous location tracking at 20-second intervals with safe zones, emergency SOS calling, low battery alerts and remote device access — your teen will be thrilled. The Fusion X1 is available for preorder now for £229 ($290) and will be available from May.
The Fusion X1 is a smartphone, but HMD is best known for making feature phones. The feature phone market is declining, but the company says it has defied the overall trend, and last year, it not only gained market share but saw double-digit growth. No wonder, then, that it’s back at the show this year with a handful of feature phones.
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HMD 150 and 350 for music lovers
Along with the HMD 2660 — a classic flip phone — the company unveiled two phones for music lovers. The big selling point of the HMD 150 and 350 is their retro feel, combined with prominent speakers, FM radios and long battery lives make them feel like the perfect festival phones. Let’s just hope no one uses those statement speakers to play music on public transport.
The HMD 2660 is available now for the low price of £69 ($90), and the HMD 350 and 150 will cost even less, at just £29 ($40).
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