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While I share money-making strategies, nothing is “typical”, and outcomes are based on each individual. There are no guarantees.
Right now, there are two kinds of Amazon Influencers. You’ve got the ones who are fighting over scraps—thrilled to make a few hundred bucks a month from their review videos. And then… you’ve got the ones who are quietly building an empire. A select few are pulling in $10,000 a month or more, and they’re not doing it by just posting more videos. They’ve built a system.
What if I told you the secret to driving huge sales on Amazon has almost nothing to do with getting lucky on a “For You” page? One A-list influencer, Gracey Ryback, has proven this by driving massive sales through a combination of TikTok and Amazon Live. It’s not about luck; it’s a machine. It’s about turning your simple product reviews into a full-blown media business that prints money while you sleep.
Most influencers are stuck in first gear, and they don’t even know the other gears exist. Today, I’m pulling back the curtain on the exact three-pillar system these top creators use to scale from zero to over $10,000 a month. And by the end of this, you’ll have the blueprint to do it, too.
Most creators stay stuck chasing small commissions. The top Amazon Influencers scale to $10K/month by building a system with three pillars: using tools like ViralVue to find profitable, low-competition products; landing brand deals and paid UGC work through Amazon Creator Connections or direct outreach; and repurposing every review across YouTube, TikTok, and Amazon for multiple income streams. The secret isn’t more videos — it’s building a media engine that earns on repeat.
Section 1: The Broken System: Why Your Videos Aren’t Making Money
Let’s get one thing straight. If your strategy is to just wander around your house, grab random products, film a quick vertical video, and upload it to your Amazon storefront… you are on a fast track to burnout. I hate to break it to you, but that “old way” is broken.
Why? Two words: competition and commissions. The Amazon Influencer program is more saturated than ever. While it’s absolutely a legit way to earn, that saturation means that for any given product, you have dozens, if not hundreds, of other influencers fighting for that same spot on the product page. One creator even noted that his earnings from on-site videos went down because of the flood of new competition. You’re fighting more people for a smaller piece of the pie.
And let’s talk about that pie. Amazon’s commission structure can be… well, brutal. While some categories, like Amazon Games or Luxury Beauty, can offer commissions as high as 10% or even 20%, many popular categories are stuck in the low single digits. One creator shared an example where a whopping $4,500 in sales only generated about $90 in commission. That’s a 2% return. You are not going to build a business on 2% margins.
This is why so many influencers are stuck on a hamster wheel. They upload videos, see a few bucks trickle in, and assume the answer is just to upload more videos. But they’re just spinning their wheels faster, leaving 90% of the money on the table because they don’t realize they’re playing the wrong game. You can’t win a chess match if you’re playing checkers. The secret isn’t more videos; it’s a better system.
Section 2: The $10K/Month Blueprint: The Media Empire System
So, how do you get off the hamster wheel and start building an actual business? You stop thinking like a product reviewer and start thinking like a media empire. The top 1% of Amazon Influencers aren’t just making videos; they’re building a content engine that operates on three core pillars.
This is the system that takes you from earning a few hundred dollars a month, which is the reality for most small creators, to the $5,000, $10,000, or even $15,000 a month that top-tier creators are hitting. It’s not about one single trick; it’s a multi-pronged strategy where each part amplifies the others.
The three pillars are:
- The Product-Finding Machine: Systematically finding profitable products before you even hit record. ViralVue is great for this!
- The Brand Deal Engine: Actively creating income instead of passively waiting for commissions.
- The Traffic Multiplier: Repurposing every video to create multiple income streams from one piece of work.
Let’s break them down.
Section 3: Pillar 1: The Product-Finding Machine
The foundation of any six-figure Amazon business isn’t making great videos. It’s choosing the right products to review in the first place. The amateur reviews their new coffee mug. The professional uses data to find a coffee mug with a high probability of generating thousands in revenue.
You have to stop guessing. Top earners use a data-driven approach. They analyze products to find the sweet spot: high monthly sales revenue combined with low influencer video competition. The goal is to find products where you can easily land your video in the top carousel—that row of videos near the top of the product page—because that’s where the commissions happen.
How do they do this? With software. A popular tool is called Viral Vue, which has a browser extension that overlays data right onto Amazon’s product pages. While you’re browsing, it can show you the estimated monthly revenue for a product and, most importantly, how many other influencer videos are already on the listing.
Here’s the strategy in action. Let’s say you want a new milk frother. You could just buy the one with the best reviews. Or, you do what a pro does. You search “milk frother” and see one with 25,000 reviews, making half a million a month in revenue. Sounds great, right? Wrong. A tool will show you it already has 30 other influencer videos competing for a spot. Your odds are slim to none.
But as you scroll, you spot another one. It’s “only” doing $44,000 a month in revenue—still a massive number—but it has just four other influencer videos on the page. That’s your golden ticket. You have an exponentially higher chance of landing in the top carousel and capturing a real piece of that $44,000 in monthly sales.
This is the Product-Finding Machine. It’s a system for choosing your battles. Top creators build their entire content calendar around products they know have a mathematical shot at making real money. They don’t waste a second creating content that’s dead on arrival.
Try ViralVue
Section 4: Pillar 2: The Brand Deal Engine
On-site commissions are just the start. It’s passive, which is great, but it’s also unreliable. The second pillar, the Brand Deal Engine, is where you take back control and generate active income. This is where you go from being a reviewer to a business partner.
This pillar has two parts: Amazon’s playground and your own outreach.
First, let’s talk about Amazon Creator Connections. This is a platform inside the Amazon ecosystem that most new influencers completely ignore. It’s a marketplace where brands post campaigns looking for creators. They might offer a flat fee, free products, or—and this is key—a much higher commission rate than the standard payout. While standard commissions can be low, Creator Connections campaigns often start at a 10% commission and can go much higher, with some creators reporting monthly income boosts of thousands just from using it.
But the real secret of the top 1%? They don’t just wait for brands to come to them. They go out and get their own deals. They treat their influencer storefront like a professional portfolio. Once you have a collection of quality review videos, you have proof that you can create content that sells.
You can then email brands directly—even brands not on Amazon—and offer your services to create User-Generated Content (UGC). This is content brands use for their own ads on Facebook, Instagram, or TikTok. You can charge a flat fee—hundreds or even thousands for a package of videos. This income is totally separate from Amazon commissions. You get paid whether the product sells one or one million units.
Think about it: you’re already making the video for your Amazon storefront. With a few targeted emails, you can get paid upfront by the brand for the exact same video. That’s how you get paid twice for doing the work once.
Section 5: Pillar 3: The Traffic Multiplier
This third and final pillar is what truly separates the six-figure earners from everyone else. It’s the Traffic Multiplier. The idea is simple: never let a piece of content die on one platform. A single Amazon review video should be the start of a content waterfall that generates income from multiple places.
The smartest Amazon Influencers are also savvy YouTube creators. They know YouTube is a massive search engine where people look for product reviews every single day.
Here’s how the multiplier works. You create a detailed review for a product you found using your Product-Finding Machine.
- The On-Site Version: You edit a short, vertical version (under 60 seconds) and upload it to your Amazon storefront to earn those on-site commissions. That’s your base hit.
- The YouTube Version: You take all the extra footage and edit a longer, in-depth horizontal version for YouTube. You optimize the title and description for search, and you drop your Amazon affiliate link in the description. Now you’re earning in three ways: YouTube ad revenue, off-site Amazon commissions from your link, and maybe even a brand sponsorship on the video itself. Experienced creators can make over $2,000 a month just from this strategy.
- The Social Media Cut: You chop that same video into short clips for TikTok, Instagram Reels, and YouTube Shorts. These drive traffic back to your full YouTube review or directly to your Amazon storefront. Influencers like Gracey Ryback built their entire following on TikTok first, then directed that audience to Amazon, driving millions in sales.
Suddenly, one product review isn’t just one video. It’s an entire content ecosystem. It’s a YouTube video earning ad revenue, an Instagram Reel driving traffic, and an Amazon video pulling in passive commissions. Each piece supports the others, creating a powerful compounding effect. This is how you build a real media empire.
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Section 6: The Proof, Your Plan, and The Path to $10K
Does this system actually work? Let’s look at the numbers. While most small-to-mid-level influencers earn between a few hundred and a few thousand dollars a month, the top players are on another level. One creator documented hitting $15,000 in a single month. Another has earned over $180,000 in cumulative earnings over three years by treating it like a real business. It’s not a fantasy, but it does require serious effort and strategy.
So, what’s your first step? Don’t try to build all three pillars at once. You’ll just get overwhelmed. Your action plan starts today with one task: go into your Amazon Influencer dashboard and look at your 10 best-performing videos. What do they have in common? A specific product category? A certain style? A price point? Start looking for patterns. This is the first step to building your Product-Finding Machine—using your own data to see what’s already working.
Forget fighting for scraps. The real opportunity in the Amazon Influencer Program isn’t about making a few extra bucks; it’s about building a scalable creative business. It takes strategy, diversification, and a mindset shift from reviewer to CEO. The path to $10,000 a month isn’t some well-kept secret; it’s a system. Now you have the blueprint. The only question is, what are you going to build with it?
Thanks for watching. Subscribe for more strategies to level up your creator business, and I’ll see you in the next one.
