Weak content performance can result from a poor strategy or struggling execution. While strategies can be fixed, their execution can remain a challenge in the face of time and resource constraints. Most marketing teams are overworked and looking for support to create better, faster. As you might guess, there’s a case to be made for Gen AI here. After all, it can take on low-value tasks, provide tactical insights, and even write and design with human direction. Why let challenges bog you down and content marketing mistakes slide when you can let an AI marketing solution take the pressure off you and help you shine?
AI for content marketing: Solving costly mistakes
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Content offers nothing new or unique
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Content lacks personalization
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No strategic content updates
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Content low on visual vibe
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Not repurposing for different formats
AI for Content Marketing: Solving Costly Mistakes
Even the best strategies can fall short when execution is slowed by limited time, creative bottlenecks, or missed opportunities. Here are five common content marketing mistakes, and how AI can help you overcome them with speed, insight, and consistency.
#1: Content offers nothing new or unique
People interact with content that does something for them. Like entertain them, solve problems related to their industry or career, or get them up to speed with trends. When HubSpot asked people why they most commonly read blogs, most said they were interested in learning something new. That’s your cue: your audience needs those how-tos but also wants unique insights and topics. Connect with real stories and results, which are hiding in your customer data and survey findings. Haven’t documented much of these? Nominate experienced colleagues to add their insights to blogs and newsletters, or if they’ve the time, pen content stamped with their expertise.
How AI can help
- AI can surface competitor outlines and People Also Ask questions for blog topics, helping you easily identify gaps in your content as well as competitors’, which you can then combine with keyword research and social listening to uncover your audience’s hidden interests.
- AI can create contextual pieces from your customer success reports, help center articles, product manuals, and other relevant source content. Upload these reference materials during AI content generations to add statistics, anecdotes, research, and expert opinions that add weight to your marketing content.
Pro tip: With Gen AI marketing platform Typeface, you can tap your existing knowledge articles to generate compelling marketing content. Connect your customer data platform (CDP), digital asset management (DAM) system, and knowledge bases to the platform, and use relevant assets during AI generations to create unique, insightful blogs, guides, newsletters, etc. Also repurpose existing assets, such as social media posts from an evergreen blog, or email newsletters to blogs.
#2: Content lacks personalization
A great way to build trust is to show customers you get them, and the way to do this in inbound marketing is to approach content from various personalization angles. Use your customer data and insights to identify topics and messages most likely to resonate with different cohorts. Create more content that speaks to their challenges, interests, and goals. You know what to say, you just need to link ideas into a cohesive whole, which you can do faster with AI.
How AI can help
- AI can create content for broad demographic segments. Consider using AI to generate first drafts of blogs and add your insights to fine-tune what’s there. Replicate this process across audience segments and observe how the personalized pieces perform.
- AI personalization is especially useful for ad campaigns. With context and brand guidelines, AI can create targeted ads from a single parent ad, helping drive campaign speed and expansion.
- Generate multiple versions of ads, emails, and landing pages, testing more extensively and optimizing faster.
Pro-tip: Typeface applies audience context to content. Connect your CRM or CDP to the platform, or create dynamic audience segments, which are stored in a central Brand Hub. Apply personalization as needed during AI generations, creating tailored content at speed and scale.
#3: No strategic content updates
Updating top content helps improve or retain its ranking. You can remove outdated information, add FAQs, and target new keyword and search intents, to name some. AI can very well handle this task and you can do a final pass on the AI-generated refreshes. You can even improve underperforming blogs or evergreen blogs with declining traffic this way.
How it works with AI
- Use prompts and source documents to guide AI. For example, “Improve SEO for the keyword ‘agentic AI’”, “Update this blog with 2025 statistics”, or “Update this blog with new sections on Typeface’s new AI marketing agents”.
- Easily make industry-specific, seasonal, and personalization refreshes, and add new SEO keywords, metadata, and headers.
Pro-tip: Train AI in your brand voice and messaging pillars to ensure that every refreshed piece remains on-brand, even at scale.
#4: Content low on visual vibe
We’re biologically hardwired to pay attention to visuals. A GIF demoing a product feature or graph capturing trends makes information easier to digest and supports verbal narratives. Making blogs, ebooks, and whitepapers more visually appealing is a no-brainer, but it takes dedicated creative resources, which small and mid-level companies may not always have. They may also lack the budget to spend on agency resources, who often have their hands full with enterprise clients. The result? Content that lacks the “visual vibe” that might have increased engagement, time spent on page, and sign-ups.
How AI can help
- AI image generators are user-friendly for marketers who’ve little to no design skills. Give AI a clear prompt describing the image and tweak the prompt as needed to create variations.
- AI can digitally place your product photos in studio environments, lifestyle settings, and outdoor locations and allow a range of visual customizations. For example, you can erase objects from or add objects to scenes, apply effects like mood lighting and color grading, and resize images for different platforms.
Pro tip: AI can learn your image styles and replicate them. Train it by providing a few example images. AI can also generate ads with your approved images, within the various ad layouts you use for campaigns. With a sound creative strategy and the right AI image generation prompts, you may be able to manage some creative needs in-house and keep the more involved or complex creations with agency experts.
#5: Not repurposing for different formats
A content marketing strategy makes space for repurposing existing assets to extend their reach and value. But it’s also true that a lack of suitable tools has held back teams from repurposing an asset into different formats — until now. AI transforms text, images, and videos with simple inputs, multiplying your campaign assets and ensuring a cohesive message across platforms. If there’s a use case you want to start on, try repurposing with AI (alongside simpler ones like generating blog outlines, introductions, conclusions, or summaries of blog posts).
How it works with AI
- Turn your presentations into shareable talking points for thought leadership posts, media interviews, internal team briefings, and executive summaries.
- Create highlight reels from event, interview, or influencer videos or audio bites from podcasts. Keep your social media pages buzzing with campaign news, expert insights, and share-worthy moments.
Pro-tip: Use Narrato to repurpose content in videos, podcasts, documents, images, and infographics within minutes. Generate variants for social, web, and sales, adapting seamlessly for various use cases at scale.
Content engine needs a tune-up? Try Narrato.
As a comprehensive AI writing assistant, Narrato helps marketers create great content in a fraction of the time manual processes take. It offers comprehensive, user-friendly AI templates for various marketing use cases. As a content collaboration platform, Narrato makes task distribution, reviews, and intra-team and inter-team messaging seamless. Needless to say, it can also help solve content marketing mistakes holding your team back.
Why not get started with our AI blog template? It generates an SEO brief with keywords, structured outlines, FAQs, and uses your reference documents (if you’d like to add them) and special instructions to create detailed blogs. It also calculates an SEO score and readability score, and does a plagiarism check.
Get the free trial today.
