The path forward is collaborative
Both creators and brands recognize the need for clear AI guidelines. Both sides bring valuable perspectives to developing those guidelines. The collaborative approach that treats AI disclosure as a shared commitment rather than a point of friction creates better outcomes for everyone involved.
The brands that move first on this collaborative standard-setting will build stronger creator relationships, produce better content, and position themselves as industry leaders. The creators who develop AI literacy and thoughtful integration frameworks will differentiate themselves in an increasingly competitive landscape.
The opportunity is immediate, and the benefits are clear. What’s needed is the willingness to treat this moment not as a threat to authenticity but as an invitation to define what authentic AI-enhanced content looks like.
Ready to develop AI disclosure frameworks that strengthen your creator partnerships? Book a call with our team to discuss how can help you navigate AI integration thoughtfully and strategically.
Methodology
This article draws from ‘s proprietary 2026 Creator Economy Trends Report, based on internal research including surveys of 609 creators and 862 brands (525 qualified), along with supplementary third-party industry data from sources including eMarketer and Statista. Survey data has a margin of error of approximately ±4% for creators and ±4.3% for brands.
