Forget funnels. Forget complicated websites. I sell coaching without either by turning my link in bio into a full-blown sales engine.
The system is simple:
- One link. One system.
- Stan Store handles the entire journey from discovery to delivery.
- Zapier and MailerLite automate the backend so I never touch it again.
It’s not a funnel. It’s not a site. It’s a frictionless storefront that runs itself—and that’s what makes it scalable for a solopreneur.
Why This Works (The Solopreneur Advantage)
Big teams and big funnels slow you down. They create friction—multiple tools, multiple logins, endless maintenance.
When you’re solo, friction kills momentum. The faster you can ship and sell, the more money you make. That’s why this model works: one link, one system, zero friction.
- No custom websites.
- No $10,000 funnels.
- No constant tech headaches.
Instead, you focus on the content that brings people in. The system does the rest.
Step 1: Stan Store = Your Coaching Hub
Stan Store is the storefront. Think of it as your business-in-a-box:
- Upload digital products (ebooks, guides, templates).
- Sell coaching calls or programs directly.
- Collect leads with built-in forms.
- Deliver everything instantly to the customer.
It’s not a link tree. It’s a checkout system, CRM, and delivery tool all in one. Your customer lands on your link and never leaves until they buy.
Step 2: Automate With Zapier
Zapier is the bridge. Every time a sale or sign-up happens in Stan Store, Zapier triggers automations on the backend.
Examples:
- Add new coaching clients to your calendar.
- Send purchased ebooks into the right MailerLite sequence.
- Update Airtable so you can track sales without lifting a finger.
No manual follow-up. No lost customers. Everything routes where it needs to go automatically.
Step 3: MailerLite Nurtures the Relationship
Once someone buys or opts in, MailerLite takes over:
- Sends the confirmation and delivery emails.
- Nurtures leads with a follow-up sequence.
- Promotes your next product, course, or coaching tier.
Every new contact goes into your ecosystem without you touching it. That’s how you scale as a one-person business.
The Money Flow
Here’s what it looks like in practice:
- Post a short-form video.
- Drop your Stan Store link in bio.
- Viewer clicks, buys coaching or a product.
- Zapier pushes their info into MailerLite + your calendar.
- MailerLite delivers the product, nurtures the lead, and sells the next thing.
You never send a manual email. You never chase a client. The system does the selling and fulfillment.
Why It’s Scalable
Most solopreneurs break when growth hits. More clients = more admin, more chaos.
This model scales because:
- The storefront is simple.
- The backend is automated.
- The workload doesn’t increase with sales.
You can run a six-figure coaching business with one link and one system—not a team, not a massive funnel.
Takeaway
Selling coaching without a website isn’t just possible—it’s smarter.
The combination of Stan Store, Zapier, and MailerLite gives you a frictionless storefront that sells, delivers, and nurtures for you.
It’s lean. It’s automated. It’s scalable. And it lets you focus on what actually makes money: creating content and coaching clients.
