Qualcomm hosted its first snapdragon for India: Auto day on Wednsday, Showcasing Multiple Strategic Collaborations in the Automotive Sector. Imagine if i tell you that the car you’re probally driving have a Qualcomm Chipset? That was news to me when I spoke with Qualcomm Executives at the Sidelines of Snapdragon for India: Auto Day in New Delhi. At the event, the chip-maker showcased various strategic collaborations with partners, like kpit, an AI-Powered Smart Chassis Platform with Integrated VEHICLE MOTEGRATED VINTED CONTROL (IVC). Of course, this is powered by Qualcomm, which acts as an enabler for such a tech stack.
Nakul Duggal, Group GM, Automotive and Industrial and Embedded IOT, Qualcomm, Talked About The Company’s Strategic Focus on India, Highlighting Its Significant Presence and Innovation Efforts. DURING HIS KEYNOTE, Duggal spoke about the shift from low-end to Premium Experiences in India, with a focus on ai through digital Chassis. The Event also highlighted Qualcomm’s Partnerships With Major Automakers, Including Maruti Suzuki India Limited and Mahindra, Showcasing Advanced Technologies Cybersecurity features.
Nakul Duggal, Group GM, Automotive and Industrial and Embedded Iot, Qualcomm, during Keynote
Hisashi Takeuchi, Managing Director & CEO of Maruti Suzuki India Limited, Discussed how the collaboration with Qualcomm Began five years ago. He also reviewed that second-generation baleno was from the first car from the company to utilize connected car features from qualcomm, and he added that upcoming e-VITARA EV will feature Qualcomm TuAlogy. The event also was the presence of Velusamy R, President – Automotive Business, M & M Limited and Managing Director, Mahindra Electric Automobile Limited.
Qualcomm is powering premium in-Cabin Experiences
Qualcomm’s duggal discussed the Various Aspects of how the company is enhancing premium in-Cabin Experiences, LIKE MULTIPLE MULTIPLE HI-RS DISPLIES AT THE FORNT and Reer with ENAR with ENAR with ENAR with ENAR Natural Language Understanding for Intuistic Voice Control for Vehicle Interactions, Multimdal Interfaces for Multiple Mechanisms for Engaging the Vehicle, Face Recognition Highly Personalized Experience for All Occupants. He also discussed key aspects, such as driver monitoring, which keeps drivers alert and aware of their surroundings to enhance safety, as well as a surveilence surveilence Cameras, Adding Contextual Awareness to Enhance Safety and Security Further.
Qualcomm says that over 350 million vehicles globally are power
The Premium in-Cabin Experience Will Inform Higher Levels of Personalization.
Duggal Gave an example of how Qualcomm has been in automotive for 20+ years, “We started our journey with ONSTARS, with General Motors Back in 2002, when the us was moving from analogue to digital, wite to digital Gm to use cdma, which was a technology that we innovated. And the history of the company was actually in trucking teleematics. Tracks, which was soly for long-doctor trucking in the us and mexico and Eventically in Europe. “
Qualcomm Keeps Two-WHEELERS IN FOCUS as Well with Services Like 4G/ 5G/ GPS, Wi-Fi, Bluetooth Le, Nearby Charging Station Notifications, VEHICLE SERVICE Alerts and More
V2x is a critical component, and adoption in India is key
Duggal also touched upon the global call to action for road accidents. He Claimed that Around 1.2 Million Fatalities Globally BE Prevented Each Year by Adopting Advanced Vehicle-to-Everything (V2X) Technology. In his keynote, he explained that V2x Technology Supports Direct, Low-Laten Communication Between Vehicles (V2V), RoadSide Infrastructure (V2I) and vulnerable ROAD users (V2VLEVLEVUUVUUs). The tech can help with collision Avoidance Safety Systems, AS Well as Safety Alerts to Cyclists and Pedestrians, Forward Collision Avoidance, and Road Safety Hazard Warnings.
Qualcomm’s India Focus Includes Pushing Digital Cockpits and Smart Mobility
Duggal also talked about how the autotalks acquisition by Qualcomm brieft global, production-ready v2x solutions.
He also touched upon the fact that India has been an engineering hub for more than 10 years, with the team here supporting the entrege chipset and software roadmap, telematics, teleematics, Adas, two-wheeles, Connected services, Global Customer Engineering, and India Customers are supported locally. There are centers in hyderabad, Delhi NCR, Chennai, and Bangalore.
Qualcomm Wants to Make India a Global Leader in Connected Safety
The most important segment of the event was when Qualcomm’s nakul duggal emphasized the need for the government and industry to align to align to align to align to align to align to align to align to align to align to align to align to align to align to align to align to align to align to align to align to align to align to align to align to align to align to align to align to align to align to align to align to align to align to align to Align to Align to Align to Align to Align to Align to Align to Align to Align to Align to Align V2x Deply, AT SCALE, AMING AIMING AAIMING AAIMING ACEDENTES and Fatalities in the country significantly.
Qualcomm offers Telematics, Digital Cockpit, Adas, Connected Two-WHEELERS, and Connected Services
This will Involve Near-Term Government Regulatory Certainty and Supportive Policy, Such as Introducing a Life-Saving Safety Spectrum for free by delicensing the earliest For v2x deployment, as well as the inclusion of v2x in bharat ncap 2.0, which is scheduled to be implemented in 2027. Qualcomm also pitches to incentivise two-woheelers to add V2X, Making them Visible to Four-wheelers and trucks, along with the deployment of v2x roadside units at crash hotspots, such as highways.
He also discusing how ai-powered automated crash response can be highly efficient, like integrating infotainment and Telematics for ENHANCED SAFITY.
