OpenAI has introduced a new pricing model for the Sora app that changes how users generate AI videos. The app will continue to offer a daily free quota, but people who use up their limit will now need to pay to generate more clips. This change marks another step toward OpenAI’s broader monetisation push as demand for AI video tools rapidly grows. Also Read: Amazon Partners With ChatGPT-Maker OpenAI In $38 Billion Deal: Here’s What It Means
Pay to Generate Extra AI Videos on Sora
The update was confirmed by Bill Peebles, who leads Sora at OpenAI. According to him, users who reach their daily free generation cap will now have the option to purchase additional credits. It works much like topping up mobile data – once you hit your free limit, you can buy extra credits instead of waiting for it to reset. 
Also Read: ChatGPT Go Free Upgrade Faces Payment Glitch In India: Users Report ‘Payment Failed’ Error
The top-up pack costs $4 (around Rs 350) and gives users 10 additional video generations. This top-up applies to both free and paid users. ChatGPT Plus subscribers currently get 30 video generations per day, while Pro users receive 100 per day. After hitting those limits, they can also buy the $4 pack to generate more clips through the Sora app. Also Read: Tim Cook Drops A Hint: Apple’s Next Big AI Move Could Change How Siri Works
Free Video Model Not Viable Long Term
Peebles acknowledged that letting users generate high-quality AI videos for free is not sustainable. OpenAI says running large-scale AI systems requires heavy computing power, and offering unlimited free video generation isn’t realistic as usage grows.
Sora’s paid top-up is one of the first signs of how OpenAI plans to structure its AI video business going forward. With this move, more paid options and add-ons are expected over time as user demand increases and Sora expands.
Ads and Chat History Monetisation in the Pipeline
Alongside Sora changes, OpenAI is also working on new monetisation features for ChatGPT. According to a recent report, the company is testing ad placements inside ChatGPT and exploring ways to integrate its memory feature more deeply. This could allow users to navigate old conversations more easily while also providing OpenAI with an opportunity to personalise ads in the future.
