The 30-minute audit (step-by-step)
Okay, here’s how to actually do this without losing your mind.
Step 1: Pull your analytics data (5 minutes)
Instead of logging into every platform separately, pull everything into one view.
If you’re using , you open Custom Analytics and boom, all your accounts, all your data, one dashboard. Instagram, TikTok, Facebook, LinkedIn, Pinterest. Everything.
What to look for:
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Top 10 posts by engagement – These are your winners. You’re making more of this content.
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Your worst performers – Yes, you need to see these. If a content type consistently flops, stop making it.
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Platform comparison – Which channel is actually working? Maybe you’re putting all this effort into TikTok when Instagram is doing 3x better.
If pulling this data takes more than 5 minutes, you’re using the wrong tool. (Try ‘s Analytics free)
Step 2: Spot the patterns (10 minutes)
Okay, now you have the data. Time to figure out what it’s telling you.
Sort your top posts by engagement rate. Not just likes, look at saves, shares, comments. Those tell you what people actually found valuable enough to come back to or show their friends.
Ask yourself:
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What format killed it? (Carousels? Reels? Static posts?)
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What topics got the most love?
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Did posting time actually matter, or is that just something people say?
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Which account needs CPR?
Here’s the thing people miss: Don’t just celebrate your winners. Look at your flops too.
If you posted 10 inspirational quote graphics and they all tanked, STOP MAKING INSPIRATIONAL QUOTE GRAPHICS. I don’t care if you saw someone else do it. It’s not working for you.
Pro tip: Pay attention to saves and shares, not just likes. Someone double-tapping is nice. Someone saving your post to reference later? That’s the content you want to make more of.
Step 3: Check what’s trending (5 minutes)
This is where most people drop the ball.
They look at what worked last year and just…do that again. But trends move fast. What crushed it in Q3 2025 might be dead by Q1 2026.
‘s Future Insights shows you what’s about to blow up in your niche before everyone else jumps on it.
You’re not just seeing what’s hot right now. You’re seeing what’s ABOUT to be hot. That’s the difference between being early to a trend (you get the reach) and being late (you’re just adding to the noise).
What to look for:
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Hashtags that are gaining traction in your industry
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Topics people are starting to talk about more
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Content gaps your competitors haven’t filled yet
This is your unfair advantage, see what’s coming next
Step 4: Map your Q1 content (10 minutes)
Alright. You know what worked. You know what’s trending. Now plan.
Here’s the easiest way to do this:
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Take your top 5 performing post concepts from 2025
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Repurpose them across your accounts (same idea, different angles)
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Schedule them during your best posting times
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Layer in 2-3 trending topics from Future Insights
Your 2025 winners aren’t retired. They’re your 2026 starting lineup.
‘s multi-account calendar shows you everything in one place. You can repurpose content across accounts without manually copying and pasting. Take your top-performing post from Instagram, tweak it for TikTok’s audience, schedule it. Done in 2 minutes.
