As a sales professional, you didn’t sign up to chase calendar invites, update CRMs, or write the same follow-up email five times a day. But too often, your day gets hijacked by these repetitive tasks.
The good news? Artificial intelligence (AI) can take over the grunt work so you can do what you’re great at: building relationships and closing deals.
In this blog, we’ll walk through how to automate your sales process with AI using . 💁
How to Automate Your Sales Process With AI for Faster Conversions
Featured Template
’s Sales Process Template makes it easy to manage your entire sales pipeline from start to finish. Track leads through different stages, manage deal info in a no-code database, and ensure nothing gets missed.
Why Automate Your Sales Process?
Between chasing cold leads, writing sales pitches, and adding information into the CRM, sales reps spend more time managing tasks than actually selling. That’s where sales automation software comes in, helping you move faster, with fewer mistakes.
Here’s what you can unlock with sales automation tools. 👇
- Reduced manual effort: Automate customer data entry, lead updates, follow-ups, and reminders to save hours every week
- Cleaner CRM data: Eliminate inconsistent entries with AI that enriches, validates, and auto-fills prospect information
- Faster response times: Use chatbots and AI suggestions to engage leads instantly, even outside business hours
- Smarter lead prioritization: Score and sort leads based on behavior, engagement, and likelihood to convert
- Higher conversion rates: Surface upsell and cross-sell opportunities using AI insights from past purchases
- Stronger marketing-sales alignment: Sync handoffs between teams with AI-driven lead qualification
🔍 Did You Know? Sales teams in the U.S. and Canada are spending over a third of their time doing everything but selling. Between updating CRMs and handling admin work, reps are losing precious hours every day that could be spent talking to customers.
Key Sales Tasks You Can Automate With Artificial Intelligence
A sales manager’s day comes with a hidden cost: time, attention, and missed opportunities. AI tools mitigate those losses by automating tasks that don’t require human intervention.
Here are the sales tasks it can handle with ease.
- Lead generation and scoring: Uses machine learning to analyze past activity, demographics, and behavior to identify and prioritize leads most likely to convert
- Multi-channel automated sales outreach: Automates email, social, and SMS messaging based on prospect behavior and optimizes send times for maximum engagement
- Call transcription and CRM updates: Records, transcribes, and summarizes sales calls while logging key details directly into CRM
- Sales forecasting: Analyzes historical sales trends and buying behavior to predict future revenue and guide strategic planning
- Proposal creation: Builds personalized, data-driven proposals using previous deals, customer preferences, and generative AI in sales
- Customer sentiment analysis: Monitors reviews, surveys, and social media to assess sentiment and tailor messaging
- Upsell and cross-sell targeting: Recommends complementary products by analyzing purchase history and buying patterns
🧠 Fun Fact: The idea of a sales funnel originated in 1898 when advertising theorist E. St. Elmo Lewis proposed the AIDA model—attention, interest, desire, and action.
How to Automate Your Sales Process With AI
A manual sales process has lots of scope for delays—missed follow-ups, forgotten tasks, scattered notes, and outdated spreadsheets. AI can fix that, but only if everything’s in one place.
is the everything app for work that combines project management, knowledge management, and chat—all powered by AI that helps you work faster and smarter. With Sales Project Management Software, you get built-in tools to manage your pipeline and automate administrative tasks in a unified workspace.
Let’s walk through the key steps to use AI in sales and how can help. 💼
Step #1: Map your sales workflow
Before adding automation or AI, outline the journey your leads follow, from first contact to closing. Start by identifying these stages:
- ➡️ Lead capture
- ➡️ Qualification
- ➡️ Discovery
- ➡️ Proposal
- ➡️ Negotiation
- ➡️ Closing
For each stage, define what action needs to be taken, who’s responsible, and what info needs to be collected to improve your sales productivity.
💡 Pro Tip: Visualize your mapped sales process by creating Task Statuses in for each sales stage you identified earlier (e.g., New Lead, Discovery Call, Proposal Sent) and use Custom Fields like Deal Value, Lead Source, Company Size, and Expected Close Date to track key sales info.
Step #2: Automate lead capture
Manual data entry is one of the biggest time sinks for sales teams. Here are a few ways to automate lead capture with AI:
- Capture prospects instantly with smart forms and chatbots that log them directly into your CRM
- Extract key details like name, company, and phone number with email parsing tools
- Feed campaign leads directly into your system using integrations with ad platforms
- Auto-fill missing company or contact details through AI-driven enrichment tools like Clearbit or ZoomInfo
🤩 Bonus: To further standardize lead entry, use Forms that automatically convert submissions into CRM tasks. You can simply drag and drop fields like Email, Company Name, Budget, and Service Interest using Custom Fields and apply conditional logic to tailor questions based on answers (e.g., only show ‘Team Size’ if they select ‘Enterprise’).
🧠 Fun Fact: The concept of modern sales scripts can be traced back to the 1880s when the National Cash Register Company trained its reps using memorized pitch sequences.
Step #3: Assign and prioritize leads automatically
New leads coming in? It’s time to automate those assignments to ensure the right rep follows up quickly. Here’s what you can do:
- Assign reps automatically with lead routing rules based on territory, deal size, or product line
- Rank leads using AI/ML scoring models that evaluate engagement, fit, or intent
- Identify accounts most likely to convert with predictive insights
💡 Pro Tip: Build Automations that instantly assign tasks based on criteria (e.g., Deal Value, Source). You can even set auto-prioritization rules so enterprise-level leads are marked High Priority.
📮 Insight: 47% of our survey respondents have never tried using AI to handle manual tasks, yet 23% of those who have adopted AI say it has significantly reduced their workload.
This contrast might be more than just a technology gap. While early adopters are unlocking measurable gains, the majority may be underestimating how transformative AI can be in reducing cognitive load and reclaiming time. 🔥
Brain bridges this gap by seamlessly integrating AI into your workflow. From summarizing threads and drafting content to breaking down complex projects and generating subtasks, our AI can do it all. No need to switch between tools or start from scratch.
💫 Real Results: STANLEY Security reduced time spent building reports by 50% or more with ’s customizable reporting tools—freeing their teams to focus less on formatting and more on forecasting.
Step #4: Trigger reminders and follow-ups
Following up at the right time often makes or breaks a deal. AI can ensure no lead goes cold by:
- Creating automated reminders after a call or meeting
- Sending drip emails based on lead activity or inactivity
- Flagging stalled deals that haven’t advanced a stage in a set timeframe
Many tools, from Gmail add-ons to dedicated CRMs, now offer AI nudges or smart reminders recommending when and how to re-engage.
📍 Example automation:
- If status changes to Discovery → Create a subtask: Send follow-up email in three days
- If no status changes in five days → Post comment: ‘Hey, follow up with this lead!’
- If the due date is today → Move the task to ‘Urgent’ and notify the assignee
Step #5: Use AI to draft emails, summarize calls, and qualify leads
You don’t have to spend hours of your day drafting messages and logging notes. AI can instantly enhance productivity and save time.
Not sure where to begin? Try these ideas:
- Automate email drafting: Use AI tools (e.g., Copy.ai, Lavender, Brain) to personalize cold emails, follow-ups, and outreach, then A/B test versions for performance
- Summarize calls automatically: Record and transcribe meetings with tools like AI Notetaker, Gong, Chorus, or Otter; extract buying signals, objections, and next steps
- Qualify leads faster: Apply AI-powered scoring models to rank leads by intent, fit, or engagement
- Streamline post-call work: Automate CRM updates, create tasks, and trigger follow-ups using tools like Hints AI or Zapier workflows, or just automate these workflows using Brain
- Coach with AI insights: Review analytics from sales conversations to identify winning behaviors and improve messaging
🚀 Advantage: Worried about switching between too many tools and broken workflows? Brain brings the power of AI directly into your sales workspace, working across tasks, documents, and conversations to eliminate siloed work and help your team close deals faster.
Inside any task, use AI Writer to instantly generate:
- Cold outreach messages
- Follow-up emails
- Objection-handling scripts
🚀 Try prompts like:
- Write a cold email introducing our new pricing model to SaaS startups in the U.S.
- Summarize this discovery call and highlight buying signals, concerns, and next steps
- List action items from this sales call and assign subtasks based on urgency
Step #6: Streamline proposal and contract management
Creating proposals and contracts can be repetitive and error-prone, but you can turn this around by:
- Auto-generating contract drafts with approved clauses and terms
- Identifying missing data before sending a proposal
- Flagging risky language that needs legal review
- Tracking version history for compliance
💡 Pro Tip: Use Docs to store proposals, contracts, and sales enablement content for easy access and standardization across your team.
You can:
- Use nested pages to organize by client type, service line, or deal stage
- Collaborate in real time by tagging team members, leaving comments for legal or finance, and assigning action items directly within the doc
- Use slash commands to add tables, buttons, banners, and even embedded files, so every proposal is rich, structured, and on-brand
To save time, you can also try ’s customizable templates.
The Sales Process Template can bring everything together into one clean, collaborative workflow that your entire team can follow. This ready-to-use sales plan template helps you:
- Store key deal and contact info using a no-code, collaborative database
- Visualize rep activity, timelines, and pipeline movement with charts, calendars, and dashboards
- Make onboarding new reps a breeze by giving them a clear, repeatable path to follow
Step #7: Forecast sales and performance
Accurate forecasting helps you plan ahead, set realistic targets, and stay on track. But it’s tough to predict sales performance when your data is scattered.
Use AI-powered dashboards to reach your sales goals:
- Track conversion rates and deal velocity
- Identify at-risk accounts or churn signals
- Model best-case, worst-case, and most-likely revenue outcomes
Many CRMs now integrate predictive forecasting features powered by machine learning, giving sales leaders better visibility.
🚀 Advantage: AI-powered Dashboards in offer real-time reporting to track every stage of your pipeline. Monitor deal progress, rep activity, and conversion rates—all in one place—to forecast revenue with your sales dashboard.
With these intuitive dashboards, you get an option to add cards like:
- Task Count by Status (to see pipeline flow)
- Sum of Deal Value (for total pipeline revenue)
- Tasks by Assignee (to track rep workload)
- Task Completion Trends (to monitor progress)
Here are some of the top AI tools for sales teams:
- Gong uses conversation intelligence to analyze sales calls and surface coaching insights. It helps reps understand what works (and what doesn’t) in conversations
- Lavender is an AI sales assistant that helps reps write high-converting cold emails. It provides real-time feedback, tone adjustments, and personalization tips to increase reply rates
- Clari focuses on revenue intelligence, using AI to forecast deal outcomes and pipeline health with precision. It gives sales leaders the visibility they need to manage risk and make smarter decisions
🧠 Fun Fact: Companies using AI-powered tools are already seeing a noticeable lift in ROI, with some reporting gains between 10-20%.
Why choose ?
While all sales automation tools solve specific parts of the sales puzzle, is where everything comes together.
Here’s why stands out and why your team will love using it. 😍
- Connected Search lets your team instantly surface any doc, task, or contact across the workspace, whether it’s hidden in a sales playbook, a buried deal note, or last quarter’s client call
- Chat keeps communication in context, so reps can collaborate without jumping between tools—discussing deal strategy right alongside their tasks
- Column Calculations automatically total deal values, calculate win rates, or display average sales cycle length—perfect for tracking performance at a glance
- And with Tasks and Checklists, reps stay organized with clear next steps, while managers can standardize existing sales workflows across the team
- List Views give you a high-level view of all leads, deals, accounts, and contacts by status, and you can connect different tasks using Relationships in Lists
🔍 Did You Know? In 1911, Frederick Winslow Taylor introduced scientific management principles to industrial sales. His methods emphasized data tracking and process standardization, laying the groundwork for structured sales pipelines still used today.
Keep Deals Moving With
Sales don’t slow down, so why should your process?
Sure, there are plenty of AI tools out there to handle different parts of the sales cycle. But how long can you keep switching tabs and patching workflows together? AI sprawl is real, and it’s taking a toll on teams!
consolidates multiple AI tool capabilities in one place, and with the full context of your work. With , you can streamline every pipeline stage using built-in AI and automation.
Automate repetitive tasks, lead follow-ups, and pipeline updates with Automations. Use Brain to instantly draft outreach for customer interactions, summarize client notes, or generate next steps. Plus, you can stay on top of rep performance, deal progress, and team workload with customizable Dashboards.
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