What Is a Content Creator?
A content creator is, by definition, anyone who creates digital content.
A professional content creator, however, is someone who is able to build an online community, monetize their skillset, or a mix of both.
And in 2022, the “creator economy” is seriously big business — it’s worth over $100B (and counting).
Becoming a content creator isn’t just about posting on social media. In 2022, content creators wear many hats, including:
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Developing content calendars
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Creating videos, graphics, or photos for their social accounts
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Creating social content for brands (see: UGC creators)
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Connecting with their community via Stories, Livestreams, or events
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Collaborating with brands via sponsored posts or affiliate links
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Launching courses, newsletters, podcasts, or products
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Consulting for brands, small businesses, or aspiring creators
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Guest writing blog posts or articles
And with more social media platforms investing in creator tools and features, the content creation space is just getting started.
What’s the Difference Between a Content Creator and an Influencer?
You’ve likely heard the term content creator and influencer used interchangeably, and while they are similar, they’re not exactly twins.
As mentioned earlier, a content creator is anyone who creates digital content. On the other hand, an influencer is someone — as the title suggests — who has influence.
Essentially, influencers are social media personalities who share their lives online and influence their hyper-engaged audience to purchase the products or services they use.
Think: Skincare fairy godmother, Charlotte Palermino:
Palermino leverages her loyal community of over 250K strong to seamlessly promote certain brands via Reels, Stories, and feed posts.
So while influencers are still technically content creators (and content creators can also do sponsored posts), the former yields great influence on their audience’s purchasing power — and that’s what makes them different.
Did you know: is trusted by millions of creators, brands, and social media managers to drive traffic, and manage their social content. Create a creator account, today:
