Step #8: Find Brands That Work With Influencers
Creating sponsored content for brands is a great way to make money as an influencer and expand your reach — whether it’s on TikTok, YouTube, or Instagram.
And the best part? You don’t need to have millions of followers.
Follow these three steps to put yourself out there, and pitch to brands:
Step #1: Get started by creating a pitch email. This should be brief — think 2-3 paragraphs in length — and give an overview of your success in building brand awareness or driving conversions.
TIP: You can easily turn successful emails into reusable templates using an email template builder.
Step #2: Once you have your pitch drafted, it’s important to make sure it lands in front of the correct person.
To find the correct contact to pitch to, either search for the brand on LinkedIn and reach out to someone on the marketing team, or send a DM on social media asking for the best email point of contact.
Step #3: Make sure to include these five key components in your pitch:
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Craft the Perfect Subject Line
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Introduce Yourself
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Highlight What You Love About the Brand/Product
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Create and Attach a Media Kit
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Share Your Rates and a Call-to-action (CTA)
When crafted with care and intention, you can stand out from the crowd and start to build a long-term partnership or a robust campaign.
Good luck and happy pitching!
HACK: Sign up for for free to join our Influencer Database, making it easy for brands that your customers love to find your profile and start working with you.
Hopefully, these tips have given you some inspiration and insight to improve your social strategy as an influencer.
Remember, success doesn’t happen overnight, but with a consistent posting cadence and commitment to your social channels, you’ll soon see a return in your efforts.
ICYMI: Influence, ‘s influencer marketing platform, lets brands discover and connect creators. Learn how to join our influencer database and start working with your favorite brands.
