What is Instagram Engagement?
Instagram engagement is a catch-all term for the ways that your community and followers engage with your brand on IG.
Likes, comments, DMs and shares all contribute to your overall engagement.
When your audience interacts with your brand on Instagram, it indicates that they find you relatable and are more likely to become loyal advocates.
Driving engagement is essential for building your brand and growing on social.
What is an Instagram Engagement Rate?
Your Instagram engagement is a calculation that shows what percentage of your following has interacted with your content.
It typically takes into account the number of likes, and comments, and saves a post receives in relation to your overall reach.
In some cases, it can also take into account the number of impressions and shares a post receives.
How to Calculate Your Engagement Rate on Instagram
To calculate the Instagram engagement rate for a post, divide the total number of likes, comments, and saves by your reach, and then multiply by 100, to give you a percentage:
Alternatively, Social automatically calculates your Instagram engagement rate for every post you share.
Head to ’s Analytics dashboard and select the Post Performance tab.
From here, you’ll be able to see how all of your recent posts have performed in an easy-to-use table format:
You can also filter your posts to see which ones drove the highest engagement rate for your account.
Not on yet? No problem. Calculate your engagement rate right now with our free calculator!
Now that you know what engagement is – and how to calculate it- read on for 13 tried-and-tested ways to increase your Instagram engagement in 2025.
