Planning how to bundle website creation in agency plans lets you scale, build recurring revenue, and reduce the stress of maintaining your pipeline for new clients. But if your bundles rely on hand-coded sites, custom builds, and over-ambitious scopes, you could be setting yourself up for burnout.
Agencies face a crossroads. Clients expect affordable, easy-to-manage websites, but developing an in-house website builder or piecing together a third-party solution can be challenging and costly.
Let’s break down how to productize web creation using bundles that clients actually want and tools that let you deliver them efficiently, like performant hosting and a user-friendly website builder.
Why website creation needs to be a product, not a project
Projects end. Products scale.
One-off websites are great, but those projects can be unpredictable and time-consuming. Once handed off, these sites often suffer from neglect, with little maintenance or updates. Bundling website creation into monthly agency plans changes that by:
- Encouraging long-term client relationships through support, hosting, and growth services
- Empowering clients with an easy-to-use tool to work with their sites
- Creating a recurring, scalable revenue stream
But pricing bundles can be tricky. If you don’t structure them in a way that’s beneficial for you and your clients, you’ll just swap one headache for another.
Why agencies struggle to build profitable bundles
Some agency bundles are bloated or vague. Clients need services beyond web development, but knowing where to draw the line can be difficult. Agencies end up including too much or too little, leading to:
- Scope creep
- Burnout from doing too much for too little
- Unprofitable retainers that eat up your time
That’s no problem. It just means you need tighter packages and a better tech stack.
What clients actually want in a website bundle
Let’s be real. Most clients are not focused on “pixel-perfect design” or “bespoke development.” Most small business clients want simple, professional, and manageable:
- A fast, reliable website that works
- The ability to make basic edits independently
- Quick turnaround when they do need your help
- Clear communication and one price that covers it all
- Optional help with SEO, content, or upgrades when needed
To make matters worse, many potential clients don’t anticipate how much work goes into a website after its launch. So, they need help harnessing their site’s marketing potential and some client education on what that process looks like to set expectations and help them decide what they want regarding ongoing services.
How agencies bundle website creation in pricing plans
Agencies plotting out how to provide the products and services clients want often wonder: should we build everything ourselves, use plugins, or partner with providers? Most handle it with a combination of these three methods:
In-house builder + hosting
Building your own platform offers full control, but it’s resource-heavy. Expect long development cycles, maintenance costs, and the risk of slowing your core business.
Open-source CMS + plugins
Using WordPress multisite or similar tools can help launch sites quickly but adds hosting, scaling, security, and support burdens to your plate. Plugin conflicts and version issues are common challenges.
Partnering with hosting networks (OEM/reseller)
Reselling hosting is quick to set up and low-lift technically, but you give up control over the roadmap, pricing, and client experience. Margins are often thinner.
By comparison, a white-label builder with API access for high-performance hosting strikes the right balance: minimal technical effort, flexible implementation with maximum control, and scalable revenue potential.
White-labeled website builder plus powerful hosting
Alternatively, using a modern solution like 10Web’s white-label website builder API allows you to bundle website creation and hosting.
- Create templates you can reuse and resell or use the builder’s AI capabilities
- Give clients a branded, easy-to-use AI-powered website builder
- Keep hosting, performance, and upgrades under your control
- Offer support tiers based on how hands-on clients want you to be
This method offers a perfect way for agencies to productize web development and digital marketing services.
Turn Clients Into Subscribers
Offer clients a managed, branded website solution—then charge monthly. See how 10Web helps you build recurring income with less overhead.
API-level features that make scaling easier
While most website builders stop at editing tools, the Website Builder API gives agencies true programmatic power:
- Instant site provisioning: Create fully functional websites with AI-generated designs, layouts, and starter copy in seconds.
- Programmatic domain management: Handle domains, SSL certificates, and DNS without third-party dashboards.
- Ecommerce-ready from day one: Launch WooCommerce stores pre-integrated with inventory management and payment processing.
- Developer-friendly integrations: Use clear REST API docs and get up and running in days.
- Enterprise-grade security: From automated backups to SOC 2/GDPR compliance, the hosting environment is battle-tested.
This deeper level of control makes it easier to embed website creation seamlessly into your own SaaS or agency platforms — while still delivering a simple drag-and-drop experience to clients.
How to hand off client websites while staying in control
Control matters when you’re planning how to bundle website creation in agency plans. You want clients to feel empowered for day-to-day needs while you support their hosting and provide key services for content and SEO.
With 10Web’s Website Builder API, agencies have two ways to deliver:
- Branded dashboard + website builder as a serviceSkip development. Offer your own client portal where clients can log in, manage their websites, make simple edits, and request help under your agency’s brand.Perfect for agencies that want speed-to-market without building custom dashboards.
- Deep API integration into your existing platformThe API offers complete flexibility for agencies with dev resources or SaaS platforms. Customize everything your clients see with your company’s logo and identity. Build tiered plans.Create client experiences that match your agency’s positioning, from ultra-simple website creation to full website management dashboards.
Stay in control behind the scenes
Whether you integrate the API and use the full dashboard or drop in the AI Website Builder, you remain in control of:
- Default settings + pluginsPre-install plugins and set configuration defaults that align with your agency’s tech stack and best practices. No more troubleshooting random plugin installs.
- Hosting, performance + backupsHost sites on 10Web’s automated platform, or keep everything within your infrastructure. Clients manage content, while you know best how to manage hosting, performance, and backups.
- Page creation + periodic servicesTime-saving AI tools are not just for clients. The AI Website Builder lets your team quickly spin up landing pages, create new site sections, or refresh designs, which you can easily package into recurring or one-off services.
Build recurring revenue while offloading the tech burden
The best part is that clients get the freedom to manage day-to-day updates while your agency stays essential for:
- Site setup
- Advanced customization
- SEO, strategy, and upsells
- Ongoing technical management
For example, you can package and sell:
- Monthly landing page creation services
- Blog post + on-page SEO bundles
- Quarterly site refreshes or rebranding packages
- Ongoing performance and speed optimization
When you use a white-label builder with performance-optimized hosting, these services become fast and efficient to deliver, which means higher margins for your agency. The right solution lets you hand off without giving up control and keeps clients coming back for support, upgrades, and new projects.
How to bundle website creation in agency plans
Start with clear tiers and the client-focused features and services you do best. Clients don’t just need a website. They need your expertise to make that website work.
Creating a website is only half the battle. Your role as an agency is to help them develop a valuable marketing channel through content, SEO, and maintenance, all of which require different skills, people, and processes.
Clients want more than a site. They want an online presence that gets results.What can you do to help them get there? By offering website creation as part of a bundled service plan, you position yourself as a full-service partner, not just a designer or developer.
For most agencies, that means offering:
- Quality content: Copywriters and content strategists
- Ongoing SEO campaigns: SEO specialists who can drive traffic and improve ranking.
- Regular website maintenance: Site admins and technical support to ensure performance, security, and timely updates.
Not only does this separation allow your team to specialize and deliver higher-quality services, but it also makes your offers easier to price, easier to scale, and easier for clients to understand.
You can support this structure smoothly using the 10Web white-label website builder API. The builder takes care of site setup and design, while your agency delivers higher-value services layered on top without getting buried in low-level technical tasks.
Your Brand. Their Website. Done.
Launch websites fast, with ongoing revenue built in. 10Web’s white-label AI Website Builder lets your agency scale without extra dev time.
Examples of client-centered pricing bundles with website creation
- DIY Website Plan
- The client uses your branded website builder
- Hosting + performance optimization included
- Monthly support (infrastructure only)
Best for clients who want control and have internal resources for content and marketing.
- Assisted Setup Plan
- You set up structure + content placeholders
- Client edits and manages updates
- Includes walkthrough or training
Perfect for growing businesses that need help getting started but want flexibility to manage content on their own.
- Done-for-You Plan
- Full creation + SEO basics
- Monthly updates or calls
- Best for high-ticket clients
Ideal for clients who want everything handled for them, from SEO to site refreshes and ongoing marketing efforts. The AI Website Builder dramatically reduces turnaround times on site creation or updates for team members and clients.
Why modularity matters
The beauty of bundling this way is flexibility. Not every client wants (or can afford) a full-service package upfront. By breaking your services into clear tiers, you can:
- Upsell naturally as clients grow and need more help
- Streamline delivery by aligning each service with the right internal skill set
- Set expectations by clarifying what’s included at each level
And because you control the underlying website platform with the API, it’s easy to layer in extra services as you go along. Each of these becomes an add-on or included service that helps you turn simple website creation into a complete digital marketing partnership.
End the feast or famine cycle with recurring website creation bundles
Determining how to bundle website creation in agency plans isn’t just about packaging. It’s about building a scalable business with in-demand products and services. The right tools and structure reduce the pressure of sourcing new clients and allow you to build a predictable, recurring income stream.
By integrating a full-featured solution like 10Web API, you can offer clients exactly what they need while keeping control of your services and brand.
Start small. Create simple bundles. Upsell as clients grow.
When you make website creation part of a bigger strategy, you stop chasing one-off projects and start building a thriving, scalable agency.
Request your API demo now
See how easy it is to integrate AI website generation into your platform!
FAQ
Can I offer my own website builder under my brand? Yes, use a white-label website builder like with 10Web’s API. How technical do clients need to be? Not very. Drag-and-drop or pre-built options work. Can I stay in control of hosting? Absolutely. You remain the provider. What if I want to scale this? Use templates and automation for onboarding.
What’s the difference between bundling and offering everything a la carte? Bundling combines website creation, hosting, and optional services into one package, making pricing simpler and value clearer for clients. A la carte offers each service separately, which can be flexible but harder to scale and sell consistently.
How much technical skill do I need to set this up for clients? Very little. With a white-label website builder and API, the setup is mostly point-and-click. Most platforms handle the tech, so you can launch branded sites without coding or server management.
What if my clients outgrow the builder later? If your builder is built on WordPress (like 10Web), clients can scale without switching platforms. They can add advanced plugins, ecommerce, or custom features as they grow, all within the same hosting environment.
