3 Noteworthy Earned Media Value Examples
Searching for earned media value in action? Look no further:
#1: Stanley
By the internet’s standards, the Stanley tumbler is the emotional support water bottle of the last few years.
And with a mix of paid and organic content about the brand flooding the #WaterTok hashtag daily, it’s fair to say Stanley owes much of its recent success to earned media value.
Case in point: When TikTok user Danielle shared a now viral video of her Stanley keeping her drink ice cold after a car fire, it generated tons of online engagement (and media coverage).
The cherry on top? Stanley capitalized on the moment by sending Danielle a new cup and replacing her vehicle — generating even more positive brand awareness. Win-win.
#2: CeraVe
While CeraVe gets recommended by dermatologists on and offline, its recent campaign with actor Michael Cera — Michael CeraVe — made the internet explode with equal parts confusion and excitement.
The conversation first sparked with paid posts from influencers like Haley Kalil and Bobbi Althoff that lightly teased the collaboration:
Then, the brand rolled out a Super Bowl commercial to confirm suspicions and mark the end of a successful marketing campaign.
Lesson learned: Sometimes a single campaign is all that’s needed to skyrocket your earned media value.
#3: Social
What do you get when a top industry thought leader shares data published by the best social media marketing tool? EMV magic.
Between 26K+ engagements, reshares, and tons of commenters ready to try Social, ‘s Instagram account also saw a boost of roughly 250 followers thanks to Lucas O’Keefe‘s post.
Aka, 250 potential new customers in the pipeline who can spread the word!
In conclusion: Your earned media value goes hand-in-hand with your online campaigns.
Now that you know how to track yours, consider your influencer marketing analysis and reporting forever changed.
Top enterprise brands, like Clif Bar & Company, have used ‘s influencer marketing platform to optimize and scale their campaigns. Schedule a call for more details.
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