How to Celebrate Pride Month on Social Media in 2023 |

How to Acknowledge and Celebrate Pride Month on Social Media in 2023

Pride Month isn’t the only time a brand should recognize the queer community on social media. 

In reality, brands should be putting money and marketing efforts towards visible representation in June… in addition to efforts year-round. 

Do you include queer folks in your marketing campaigns beyond Pride?

Do you have internal practices ensuring queer people of all backgrounds feel safe and welcome at your workplace?

These are all questions to consider, and when you are ready to plan a Pride campaign on social media, keep these tips in mind:

1. Educate Yourself and Your Community

2. Collaborate With LGBTQIA+ Creators Year-round

3. Amplify Queer-focused Organizations

#1: Educate Yourself and Your Community First

Marketing is an important tool for educating, advocating, and raising awareness.

However, oftentimes, those who make marketing decisions do so based on what reflects their own identity.

So, it’s crucial that you and your team are educated on the struggles the queer community faces to ensure you’re able to effectively advocate through your content.

Additionally, “passing the mic” to a queer person to share their experience and educate your audience is an opportunity to go a step further.

That said, sharing personal experiences can be a heavy task, so remember to adequately compensate the people you work with for their time, energy, and labor.

#2: Collaborate With LGBTQIA+ Creators Year-round

As a brand, it’s important to recognize the intersectional identities existing within the queer community. 

Partnering with diverse creators gives your brand a chance to better reflect the world we live in and demonstrate your commitment to amplifying marginalized voices beyond what might be considered more “palatable.”

Every creator has their own experience and perspective that adds even more layers of understanding and value for your audience.

Here are 10 inspiring LGBTQIA+ influencers to follow, work with, and learn from: 

1. Jamie of @justjamiep: Jamie is a content creator, on-air fashion expert, and trans activist with over 250K followers on TikTok.

2. Kairyn Potts of @ohkairyn: Kairyn is a two-spirit content creator and member of the Nakota Sioux Nation. He uses his platform to raise awareness of Indigenous issues and educate others about his culture.

3. Kayla Logan of @kaylaloganblog: Kayla is a plus-size, body-positive creator who focuses on realistic conversations around mental health, fat liberation, fashion, and confidence.

4. Dexter Mayfield of @dexrated: Dexter is a plus-size model and dancer who’s worked with the likes of Jennifer Lopez, Katy Perry, and Taylor Swift.

5. Krystian of @krystian_gabrielle: Krystian is a mother of two who shares snapshots of her daily life as part of an LGBTQIA+ family.

6. Owin Pierson of @owinpierson: Owin is a creative director and creator who shares snippets of his travels, self-care tips, and information about the LGBTQIA+ community.

7. Myla of @pradaolic: Myla is a model, artist, and digital creator who shares regular makeup looks in their signature “ethereal” style.

8. Megan Ixim of @msgigggles: Megan is a plus-size, queer, mixed Latina creator who shares content on all things food, fashion, and fat activism.

9. Meg of @megemikoart: Meg is an Asian-American trans, non-binary artist and activist who uses their platform to educate others on the queer community.

10. Thaddeus of @hippypotter: Thaddeus is an illustrator and model who uses his platform to uplift and inspire with “Hippy-designed” affirmations and captions. 

TIP: When researching influencer partners, don’t stop at those whose identities are the most “socially accepted,” ie. white, cis-gender, average-size, etc.

#3: Amplify Queer-focused Organizations

Use the influence your brand holds to amplify the messaging and work of nonprofit organizations that support the LGBTQIA+ community. 

You can do this in a number of ways: 

• Sharing the brand on your social media to raise awareness 

• Donating money to help the organization continue its work

• Asking the organization how you can best support them — whether it’s through pro bono work, mentorship opportunities, or volunteering your time.