How to Create a Shop on Instagram (Step-by-Step) |

How To Create a Shop on Instagram

Setting up an Instagram Shop is easier than you might think. Here’s a step-by-step guide to help you get started.

Step #1: Check Your Eligibility

To get set up with Instagram Shop, your business needs to meet the following eligibility requirements:

1. Your business is located in a supported market

2. Your business has an eligible product

3. Your business complies with Instagram’s merchant agreement and commerce policies

4. Your business owns a website domain in which you intend to sell from

Step #2: Convert to a Business or Creator Account

Before you can set up an Instagram Shop, you’ll need to switch to a Business account. Follow these steps to convert your account.

Once you have a Business account, you can add in relevant business information, such as opening hours, business address, phone number and a link to your website.

Step #3: Connect to a Facebook Page

Next up, follow these steps to link your Instagram business account to a Facebook Page:

1. Go to your business’s Instagram profile

2. Select “Edit profile”.

3. Under the “Public business information” section, select “Page”

4. Choose a Facebook Page from your Pages that you’d like to connect.

5. If you don’t have a Facebook Page, select “Create a new Facebook Page”.

NOTE: Facebook Page Shop is not required, only a Facebook Page.

Step #4: Upload Your Product Catalog

Instagram Shop requires you to have a product catalog, which is a list of all your products, inventory, and descriptions.

There are two ways to connect a product catalog to your Instagram business account:

1. Catalogue Manager (The “do it yourself” method found within Facebook Business Manager)

2. E-commerce Platform Partner (An integration through one of Meta’s certified e-commerce platform partners, such as Shopify or BigCommerce)

Step #5: Account Review

Once you’ve connected a product catalog to your Instagram, you will need to submit your account for review by following these steps:

1. Go to your business’s Instagram profile and tap the menu icon

2. Select “Settings”.

3. Sign up for shopping

4. Follow the steps to submit your account for review.

5. Visit “Shopping” in your “Settings” at any time to check your status.

NOTE: Account reviews typically take a few days but sometimes can take longer.

Some businesses may be notified that additional information is necessary to prove ownership of your website domain. If you receive this notification, follow these steps to complete a domain verification process to submit your account for review.

Step #6: Turn On Shopping

Once your account is approved, you can turn on shopping features.

1. Go to your business’s Instagram profile and tap the menu icon.

2. Select “Settings”.

3. Tap “Business” and then tap “Shopping”.

4. Select the “product catalogue” that you want to connect to your account.

5. Select “Done”.

NOTE: If you don’t see Shopping in your settings, your account is probably still under review or hasn’t been approved for Instagram Shopping.

Your Instagram Shop will automatically appear on your Instagram profile page.

PSA: You can add product tags when you schedule your posts in advance with ! Join 4M+ marketers and sign up for a account today.