Tip #1: Check Your Brand Mentions, Tags, and Relevant Hashtags
A good rule of thumb: When in doubt, start with your account (and feed) first.
“When you find influencers who are already talking about your brand, it makes it easier to reach out for a potential collaboration,” says ‘s Influencer and Partner Marketing Manager, Kurtis Smeaton.
“Of course, you’ll need to vet them first. And if they’re a brand fit, it’ll make their endorsement more genuine,” explains Kurtis.
TIP: Set time aside to frequently monitor your tagged posts, comments, DMs, and search relevant hashtags to find influencers who could be a good fit. Then, reach out via email. You can also use a social listening tool like to curate actionable insights that help you build community & give you a competitive edge.
