Snapchat is leading the charge in helping brands connect with Gen Z, Millennials, and beyond. Unlike polished, hyper-curated content on some other social platforms, Snapchat Creators share authentic, everyday moments—exactly what their audience is looking for.
In this guide, we’ll take you through all of our tips and tricks for running a successful creator marketing campaign on Snapchat, including:
Let’s get into it.
Why Should You Work with Creators on Snapchat?
Snapchat’s creator community is unique. While some other platforms focus on highly polished content, Snapchat is all about real, raw storytelling.
Why Snapchat’s Audience is Uniquely Different
Snapchat isn’t just another platform—it’s a cultural phenomenon. According to data Snapchat shared with us in 2025, here’s why it stands out:
How Snapchat Creators Drive Impact for Brands
Snapchat encourages creators to be authentically themselves. For brands, this translates into:
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Higher brand trust: Compared to creators on other platforms, creators on Snapchat came off as more likable, relatable, genuine, reliable, and they were more likely to feel like a friend. As a result, consumers were more likely to say they value Snapchat Creators’ recommendations compared to creators on other platforms.
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Increased shopping behavior: Snapchat leads the charge in creator-driven commerce, with 86% of social shoppers who said Snapchat content led them to make a purchase also said they had made a purchase because of creator content.
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Deeper relationships: Snapchat Creators are seen as more authentic, likable, and influential, leading to a higher lift in brand favorability and product interest.
If you want to build a truly engaged community around your brand, Snapchat’s creator ecosystem is a surefire place to invest.
1 GWI Q1 & Q2 2024. Sample Size: 8,831 Snapchatters aged 16-64 who use the platform daily. Market: USA.
Best Practices for Working with Snapchat Creators
Now that you know why Snapchat is a must for influencer marketing, let’s talk strategy.
1. Find the Right Snapchat Creators for Your Brand
The best partnerships start with finding creators whose content and audience align with your brand. Snapchat makes this easy with:
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Creators marketing tech: helps brands discover and partner with creators on Snapchat. With ’s API integration into Snap, brands can supercharge their Snapchat sourcing efforts to find the right creators for their campaigns.
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Creator Marketplace: Snapchat recently refreshed their Creator Marketplace to specifically connect advertisers with talented content creators who can help craft high-quality, authentic ads. This marketplace opens up a world of opportunities for advertisers to create engaging campaigns by tapping into a diverse pool of Snap Stars, verified creators, and content producers.
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Organic discovery tool: See what creators are posting and use filters and search to find the right creators for your brand.
When choosing creators to work with, keep your target audience in mind and consider how they can bring their content (and your brand) to life in an authentic and engaging way.
2. Prioritize Authenticity and Storytelling
Snapchat’s audience values creators who keep it real, and Snapchat content thrives when it’s raw and conversational.
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Encourage creators to integrate your brand naturally into their daily Stories.
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Avoid overly scripted or product-heavy content—Snapchat is about being in the moment.
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Share your key messaging points with creators upfront so they have time to shape the sponsored content in a way that fits their audience.
3. Leverage Both Stories and Spotlight
Snapchat offers two key formats for creator partnerships:
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Stories: Perfect for brands looking to build an engaged community through personal, day-in-the-life content—up to 100 consecutive Snaps, each up to 10 seconds long.
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Spotlight: Best for viral, high-energy content designed to reach a broader audience. Spotlight content lives longer and has the power to reach even larger audiences.
4. Utilize Creator Ads for Paid Amplification
Want to help extend the reach of your creator partnerships? That’s where Snapchat’s Creator Ads come in. These allow brands to run creator content as an ad from either the creator’s handle or their own.
How to Amplify Creator Content on Snapchat with Paid Ads
Your creator campaign doesn’t have to stop at organic content—turn creator collaborations into powerful paid Snapchat campaigns with multiple options provided by Snapchat.
Convert Organic Content into Ads
Snapchat’s Snap Promote feature allows brands to turn creator content into paid ads in Ads Manager or within the app. This is an easy way to scale an already engaging Story or Spotlight post.
Use Partnership Ad Codes
Creators can generate a Partnership Ad Code, which allows brands to turn their organic posts into ads, even if they weren’t originally part of a paid campaign. ’s award-winning services team helps global B2C brands fine-tune their creator-led paid social programs. When you work with the team, we can help build your Snapchat paid strategy from start to finish.
Experiment with Different Creator Ad Formats
Snapchat’s Creator Ads offer multiple ways to launch campaigns:
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Promote organic: Turn organic posts into paid ads.
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Run ads from creator handles: Make creator content feel native by keeping it on their profile.
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Create from scratch: Work with a creator to produce content exclusively for your brand.
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Request to use: Discover and repurpose organic creator content.
By combining organic and paid strategies, you can help significantly increase the reach and impact of your creator campaigns.
How Can Help Brands Build a Snapchat Marketing Strategy
If you’re looking to take your Snapchat Creator strategy to the next level, ’s influencer marketing program is here to help.
1. Find the Right Snapchat Creators for your Brand
simplifies the creator discovery process by helping brands identify Snapchat Creators who align with their brand values and audience.
2. Manage Creator Collaborations Seamlessly
From outreach to execution, ’s platform enables easy communication and campaign tracking, making creator marketing on Snapchat more efficient.
3. Optimize and Scale Campaigns with Analytics
provides data-driven insights to track engagement, conversions, and ROI, helping brands refine their Snapchat Creator strategy over time.
4. Integrate Creator Content into a Multi-Platform Strategy
Snapchat should be a key pillar of your social media marketing, but it doesn’t have to stand alone. helps brands repurpose and distribute Snapchat Creator content across Instagram, TikTok, and beyond, along with repurposing your top-performing content from Instagram and TikTok on Snapchat.
Looking Ahead
With authentic storytelling, high engagement rates, and proven shopping influence, Snapchat is establishing itself as a go-to platform for creator collaborations. Snapchat’s creator-driven marketing is an opportunity for brands to connect with their audience on a deeper level.
By following best practices, leveraging Creator Ads, and working with to supercharge your Snapchat strategy, you can unlock the full power of Snapchat Creator marketing.
Ready to make Snapchat a key part of your social media strategy? Start finding creators and building campaigns with . Book a call today!
